Marketing Manager - Membership Retention

Our vision is to nurture PEI Group and our business membership and event brands to become the must-have membership, enabling private market investors, managers, and service providers to better meet their business objectives and outperform in their markets.

The marketing team will act as strategic partners to the business, collaborating to design and deliver customer-centric, creative, and high-performance programmes which improve brand preference, deepen engagement with market professionals, and underpin commercial success.

The Marketing Manager – Membership Retention, based in London will support marketing activity across the membership platform within the PEI Infrastructure Investor & Agri contributing to the delivery of an integrated, audience-led marketing approach across membership and content offerings.

This role supports activity focused on membership retention, helping to deliver a consistent and high-quality experience across the member lifecycle.

Role Overview

You will deliver marketing plans and campaigns across Memberships.

You will execute marketing activity across multiple channels including email, website, digital, social media, content, data selections, and campaign reporting.

Working closely with Senior Marketing Managers, you will play a key role in campaign delivery, content updates, and performance tracking, ensuring activity is delivered accurately and on time.

Delivery of Retention & Engagement Marketing Activity

• Deliver on retention and customer engagement marketing plans aligned to wider business and marketing objectives
• Execute campaigns that support customer retention, upsell, cross-sell, and account expansion opportunities
• Help communicate and reinforce the membership value proposition across customer touchpoints

Customer Lifecycle & Retention Marketing

• Support the planning and execution of lifecycle marketing programmes, including:
• Customer onboarding
• Engagement and nurture campaigns
• Retention communications
• Upsell and cross-sell activity
• Help drive customer engagement, product adoption, and account growth
• Support campaigns that increase usage, active users, and customer participation across products and services
• Assist with customer segmentation and targeting across different account tiers and customer groups
  
  

Campaign Execution

• Coordinate and execute campaigns across:
  • Email
  • Digital channels
  • Social media
  • Content marketing
  • Events and webinars

• Build and optimise customer nurture journeys and automated communications
• Support campaign setup, scheduling, execution and reporting
• Ensure campaigns are aligned to customer needs, engagement goals, and commercial priorities
• Work with senior team members to implement campaign plans

Audience Insight & Reporting

• Use CRM, engagement, and usage data to support campaign targeting and optimisation
• Monitor campaign and customer engagement performance, including:
  • Open and click-through rates
  • Customer engagement
  • Usage and adoption trends
  • Retention and renewal performance
  •  Support reporting and analysis to identify trends, gaps, and optimisation opportunities
  • Contribute to weekly and monthly KPI tracking and reporting

Cross-Team Collaboration

• Work closely with:
• Customer Success to support customer engagement and retention activity
• Sales teams to support account growth, expansion opportunities, at risk accounts
• Event teams to promote customer participation and engagement
• Editorial teams to align communications with audience interests and value proposition
• Data and Marketing Operations teams for segmentation, reporting, and campaign delivery

Campaign Delivery, Content & Tools

• Create and manage marketing content and campaign assets in collaboration with Design and Product Marketing
• Use marketing platforms (e.g. Marketo, CRM, Tableau, Heap, Sailthru) to execute campaigns and support reporting
• Support campaign automation, email marketing, landing pages, and nurture workflows
• Assist with audience segmentation, list management, and campaign targeting
• Contribute to campaign planning, scheduling, and performance optimisation
• Support budget tracking and campaign administration where required