Marketing Manager - Membership Acquisition
PEI GroupOur vision is to nurture PEI Group and our business membership and event brands into must-have resources and interconnected professional networks, enabling private market investors, managers, and service providers to better meet their business objectives and outperform in their markets.
The marketing team acts as strategic partners to the business, delivering customer-centric, creative, and high-performance programmes that drive engagement, strengthen brand preference, and underpin commercial success.
The Marketing Manager – Membership Acquisition, based in London will play a key role in delivering marketing strategy and growth across PEI’s business information and network-led membership offering.
Working within the strategic direction set by the Senior Marketing Manager, this role is responsible for the planning and execution of audience-led marketing programmes that drive leads and revenue across priority membership audiences.
Role Overview
You will develop and deliver marketing plans for PEI Infrastructure Investor, II Deals and Agri membership, ensuring it is effectively positioned within the private equity market.
You will translate strategy into integrated campaign programmes across the member lifecycle, working closely with Sales, Editorial, Data and Digital Marketing teams.
Delivery of Membership Marketing Strategy
- Deliver marketing plans for Memberships aligned to overall business and marketing strategy
- Translate business objectives into clear, commercially focused campaign programmes
- Deliver campaign and acquisition initiatives aligned to revenue, pipeline, and conversion KPI’s
- Ensure the membership value proposition is effectively communicated and integrated across all channels and touchpoints
Audience-Led Acquisition Marketing
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Plan and deliver acquisition marketing programmes focused on:
- Lead generation
- ICP-qualified pipeline growth
- Lead-to-opportunity conversion
- New logo acquisition
- Develop and execute ABM initiatives across target priority pursuit firms
- Identify opportunities to improve lead-to-membership revenue conversion
Integrated Campaign Planning & Execution
- Own delivery of campaign programme across target audiences and organisations
- Deliver integrated campaigns across:
- Coordinate campaigns across acquisition, demo generation, conversion, and nurture activity
- Ensure campaigns are aligned to audience needs, ICP and commercial objectives
- Optimise landing pages, user journeys, and campaign conversion performance
- Develop an understanding of TAM, ICPs, personas, and audience behaviour.
- Identify headroom, penetration, and account-based growth opportunities across target regions and audience segments
- Use data and insights to:
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- Optimise targeting and messaging
- Identify Growth Opportunities
- Improve conversion and engagement
- Support the development and launch of new membership products
- Contribute to go-to-market strategies and campaign execution for new initiatives
- Ensure marketing readiness across channels and audiences
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Track and report on key marketing performance metrics, including:
- Leads and ICP-qualified pipeline
- Conversion and funnel performance
- Channel attribution
- Traffic and engagement
- Campaign ROI and acquisition performance
- Analyse activity to identify opportunities for optimisation and growth
- Provide actionable recommendations to improve campaign effectiveness, conversion, and revenue contribution
- Contribute to regular analysis, reporting, benchmarking, and performance reviews across Marketing and Commercial teams
Campaign Delivery, Content & Tools
- Develop marketing material in collaboration with Design and Product Marketing
- Develop sales enablement toolkits and campaign support materials for Sales teams
- Confidently use MarTech platforms (e.g. Marketo, CRM, Tableau, Heap, Sailthru) to execute, optimise, and report on campaigns
- Use data, automation, AI-enabled tools, and audience insights to improve targeting, segmentation, lead scoring, and campaign performance
- Execute targeted inbound and outbound campaigns across channels, audience segments, and priority accounts
- Support campaign automation, nurture journeys, and lead workflows
- Contribute to budget planning, campaign planning, and performance management
About You
Experience & Skills
- Bachelor’s Degree - B.S. or B.A.
- Proven experience working in a B2B information subscriptions or membership marketing team.
- Understanding of digital marketing platforms and programmes, experience in creating and leading the execution of marketing campaign programmes from end to end, e.g. nurture journeys, ABM.
- Delivers thoughts and ideas on improving existing activity as well as insight into testing new ideas to differentiate from competitors and grow each brand’s footprint in the market.
- Copywriting – produce compelling copy to drive leads and conversions for their responsible titles and give feedback to the marketing team on their campaigns.
- Dynamic – displaying energy and confidence in all interactions with peers, management and stakeholders.
- Confident - belief in their ability to bring innovation and deliver on the businesses KPIs.
- Forward thinking – constantly looking for new and better ways of doing things.
- Understanding what and how new mar-techs can drive efficiencies and better results.
- Commercial – never losing sight of the revenue targets, constantly tracking campaign KPIs and ensuring that the plans that have been laid out to achieve our financial targets get completed.
- Resourceful – using initiative to solve problems, overcome obstacles and complete projects.
About Us
Who we are:
PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 500 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.
What we do:
PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform.
We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events.
Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.
We strive to ensure that opportunities to work and develop at PEI Group are fair, inclusive, and open to all. We welcome applications from all qualified candidates, regardless of age, disability, gender identity, or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic.
PEI Group supports flexible working arrangements, and we welcome career returners.