Digital Marketing Analyst
PEI Group
11 days ago
Full-time
On-site
City of London, London, United Kingdom
Digital Marketing
Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.
The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.
The Digital Marketing Analyst, based in London, will be a key driver of growth for PEI Group’s global portfolio of subscriptions and events products. You will empower product marketers to accelerate their go-to-market plans by developing and delivering actionable insights and support innovative ABM strategies.
As part of the Digital Marketing Operations (DMO) team, you will work alongside marketers in the digital information platforms, networks and events teams to develop new ways to communicate with audiences efficiently and effectively whilst accurately reporting on all activity to measure ROI and campaign performance.
Responsibilities and Duties:
- Track and monitor key performance metrics daily and weekly; highlighting changes, risks and opportunities to marketing and commercial stakeholders.
- Build and develop new reporting and analysis to help the marketing teams to better understand the drivers of growth, and return on investment.
- Leverage our comprehensive data lake and our wide range of data sources to provide business intelligence that can be acted on.
- Make effective use of the reporting available across the range of marketing platforms that we employ, to provide a holistic view of marketing performance, and support strategic decision making.
- Develop a deep understanding of customer personas, workflows, and role-specific needs to inform tailored marketing strategies.
- Gain in-depth knowledge of PEI’s product offerings across all revenue lines (digital platforms, networks, events, and marketing solutions) to guide targeted marketing efforts.
- Collaborate with Data, Technology, Product, Editorial and Events Teams: Input to new product developments and tech changes for all PEI content.
- Identify ways to improve user volume, experience and usage of websites to deliver company and person level growth while ensuring engagement and retention is not negatively impacted.
- Work with Asset Class marketing teams – respond to requests for DMO support to improve inbound traffic and conversions and build and deliver outbound marketing programs to TAM audiences.
About You
Experience & Skills
- Demonstrable experience managing and delivering reporting and insights within a highly commercial B2B business environment.
- SQL. Plus: Tableau/PowerBI or similar data visualisation tools.
- Experience with Databricks or similar Lakehouse applications is highly desirable.
- Experience using Google Analytics/HEAP, SemRush/Brightedge, IndexingInsight and similar martech applications.
- Marketo/Sailthru/Eloqua/Hubspot or similar marketing automation, and common CRM platforms is highly desirable.
- Strong people skills and stakeholder management – within and outside of marketing team.
- Track record of working closely with product, technology, content and sales teams to drive commercial revenue growth.
- Strong communication skills and ability to influence peers and senior leadership.
- Excellent planning, project management and performance analysis skills; adept at multi-tasking, prioritisation and collaborating with colleagues across functions.
- Demonstrable experience in supporting holistic and successful inbound and outbound marketing programmes resulting in increased demand, leads, and revenue.
- Broad B2B marketing knowledge and experience across Brand, Demand, ABM, Events and Communications.
- In-depth knowledge of digital marketing techniques, technologies, tools and ways to improve efforts and outcomes including through emerging technologies e.g. AI
- Proven record of researching and delivering relevant tech tools and processes which are up to date, innovative, user-friendly and allows the best environment for high performing marketers to flourish; to deliver growth with less effort.
About Us
Who we are:
PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.
What we do:
PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.
At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.
PEI Group supports flexible working arrangements, and we welcome career returners.