Performance and Growth Marketing Manager

Description

A bit about us

We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.

Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.

Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.

Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business. 

Think that sounds good? Wait until our talent acquisition team tells you about the culture.

A bit about you

First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.

You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.

Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.

If that sounds like you, you’ll fit right in. 

As part of your job, you’ll be: 
 

• Campaign Performance & Optimization:
  • Deliver regular performance reports for paid media campaigns to senior stakeholders, providing insights and actionable recommendations to meet and exceed KPIs.
  • Analyze campaign effectiveness, implementing data-driven optimizations to maximize ROI.
• Customer Acquisition Strategy:
  • Enhance the end-to-end acquisition journey by collaborating with internal teams, including Brand       Marketing Managers, digital engagement, content, social, and HubSpot Campaign teams to ensure a seamless customer experience.
  • Shape and lead the company’s strategy for Performance and Growth Marketing, identifying opportunities       to innovate and improve.
• Media Performance Analysis:
  • Regularly evaluate media performance and adapt campaigns in response to changing commercial needs       and market dynamics.
  • Develop and execute testing strategies to explore new opportunities, refine campaigns, and drive       continuous improvement.
• Cross-Channel Collaboration:
  • Work closely with the digital team to align PPC efforts with organic ranking and SEO outreach activities.
  • Collaborate with the content team to create a dynamic content calendar tailored to the needs of       different audiences and channels.
• Cross-Functional Initiatives:
  • Implement growth and product marketing fundamentals, including persona definition, message testing,       tracking, and reporting.
  • Partner with stakeholders across teams to ensure alignment with broader marketing goals and business objectives.

 
Here’s what we’re looking for from you:
 

• Expertise in Digital Media:
  • Advanced knowledge of PPC and paid social platforms (e.g., Google Ads, Meta Ads, LinkedIn, Twitter,       TikTok) and how to leverage them for both B2B and B2C audiences.
  • Experience in managing and optimizing campaigns across display, paid social, paid search,       programmatic, SEO, and email channels.
• Analytical and Data-Driven:
  • Proficient in digital analytics and skilled at using data to make strategic decisions.
  • Experience with campaign tracking, ROI analysis, and developing data-led stories to influence       stakeholders.
• Strategic Leadership:
  • Ability to identify growth opportunities and adapt strategies to meet evolving market challenges.
  • Proven success in developing and implementing paid media strategies that drive measurable results.
• Project Management & Communication:
  • Strong organizational skills with the ability to manage multiple priorities, anticipate challenges, and ensure deliverables remain on track.
  • Excellent communication skills, capable of presenting complex data and strategies to diverse audiences, including senior stakeholders.
• Innovative and Results-Driven:
  • Entrepreneurial mindset with  a passion for testing new ideas, taking ownership, and delivering       impactful results.
  • Proven ability to conduct financial analysis of marketing initiatives to optimize performance and achieve revenue goals.

 
Ready to make some great experiences? Your Hyve adventure begins with one click-Apply now!