Marketing Automation Manager

Marketing Automation Manager

Location: Stroud / Hybrid Salary: Depending on experience Contract: Permanent / Full‑time

Reports: Digital Marketing Executive - CRM 

We’re looking for a Marketing Automation Manager whose primary focus is hands‑on technical execution — building, optimising, and maintaining automated journeys in Salesforce Marketing Cloud.

Your core responsibility is to be the technical automation lead: owning journey build, data structures, logic, triggers, and multichannel execution. You’ll ensure Ecotricity delivers timely, relevant, and high‑quality communications across the customer lifecycle.

Alongside this, you’ll play a supporting role in lifecycle growth — proactively contributing ideas, insight, and optimisation opportunities that help reduce churn, improve customer progression, and increase lifetime value. You won’t own lifecycle strategy, but you’ll influence it through strong execution, data‑led recommendations, and AI‑driven optimisation.

Working closely with CRM, Digital, UX, Data, Customer Service, Product, Compliance, Project Teams and Brand teams — as well as colleagues across the Green Britain Group — you’ll help ensure our automated journeys support a seamless, insight‑led customer experience.

This role is perfect for someone who is technically strong, commercially aware, proactive, and confident challenging the status quo.

What You’ll Do

Marketing Automation & Journey Build (Primary Responsibility)

• Work with key stakeholders both within marketing, and tech/project teams to deliver the CRM objectives.
• Build, test, and integrate multichannel automated journeys in SFMC Journey Builder across acquisition, onboarding, engagement, retention, save, and win‑back.
• Develop and implement personalisation, predictive scoring, and automation to improve relevance and performance.
• Work with the tech teams to create and maintain Data Extensions, segmentation logic, entry criteria, decision splits, and exit rules.
• Ensure journeys incorporate web/app behaviour, customer service triggers, product triggers, and real‑time events — not just email.
• Maintain and evolve templates, dynamic content, and personalisation rules.
• Uphold high standards of QA, testing, and data governance.

Email Planning, Build & Delivery

• Deliver the day‑to‑day email plan, ensuring all communications are built, tested, and deployed accurately and on time in conjunction with the CRM Exec.
• Create emails in Salesforce Marketing Cloud using templates, dynamic content, and personalisation rules in conjunction with the CRM.
• Build and execute segmentation for campaigns and automated sends, ensuring the right customers receive the right message at the right moment.
• Manage campaign setup end‑to‑end — including data selection, audience checks, QA, approvals, and deployment.
• Ensure all sends follow best practice for deliverability, accessibility, compliance, and brand consistency.
• Monitor performance of email sends and make recommendations to improve engagement and conversion.

Loyalty Program

Lifecycle Growth & Retention (Supporting Responsibility) 

• Contribute to lifecycle strategy by identifying opportunities to improve retention, churn rate, CLV, and customer progression.
• Bring proactive ideas for new journeys, moments that matter, and lifecycle interventions, while helping prioritise existing journey plans.
• Support the Senior Digital Marketing Manager in shaping lifecycle priorities through strong execution and insight.
• Help refine lifecycle frameworks, customer states, and progression models (as a contributor, not owner).
• Help develop and optimise current journeys such as Recommend a Friend

Cross‑Functional Collaboration

• Partner with Customer Service to ensure journeys support a first‑class holistic customer experience and BAU emails.
• Work with Brand, Creative and Content teams to ensure communications are engaging, accessible, and aligned to brand.
• Collaborate with Product teams to integrate product triggers and support product adoption.
• Work with colleagues across the Great Britain Group to share insight, align lifecycle approaches, and drive value across businesses.
• Support Digital and UX teams on top‑of‑funnel conversion journeys and behavioural triggers.
• Work with the B2B marketing team to ensure communications are aligned and any CRM issues are highlighted

Governance, Quality & Best Practice

• Ensure all communications are compliant, accessible, and aligned with Ecotricity’s values.
• Champion a culture of test‑and‑learn, experimentation, and continuous improvement.
• Maintain high standards of data governance and operational excellence.
• Maintain quality control of SFMC data

You’re a marketing automation specialist first and foremost — someone who loves building journeys, solving technical challenges, and making automation work harder.

You also think beyond the channel, bringing ideas and insight that help improve customer experience, acquisition and retention.

• Hands‑on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Contact Builder, Intelligence reports, Audience builder, Einstein AI). 
• Strong understanding of lifecycle marketing, customer progression, and retention levers.
• Confidence working with data, segmentation, and behavioural insight.
• A proactive mindset — you challenge assumptions, spot opportunities, and bring solutions.
• Strong collaboration skills across technical, creative, and operational teams.
• A customer‑centric mindset and a passion for improving customer experience.

Requirements

• Proven experience of automated journeys in Salesforce Marketing Cloud.
• Strong understanding of HTML and CSS
• Strong understanding of lifecycle marketing, retention, and customer behaviour.
• Experience with segmentation, data extensions, dynamic content, and personalisation.
• Experience using analytics tools. 
• Understanding of GDPR, consent management, and data governance.
• Ability to work across multiple teams and influence without authority.

Nice to Have

• Experience in the energy sector or another regulated industry.
• Experience with AMPscript, SQL, or advanced personalisation.
• Experience with app messaging, push notifications, or in‑product messaging.
• Experience supporting top‑of‑funnel conversion journeys 

• Healthcare plan, life assurance and generous pension contribution
• Volunteering Day
• Hybrid Working
• Various company discounts (including shops, gyms, days out and events)
• Holiday of 25 days (plus bank holidays) & ability to buy/sell days
• Cycle to work scheme, car-pooling and onsite parking available

As a valued member of the team, you will be supporting the Group Environmental Policy and its associated sustainability objectives and targets.

Flexibility statement

The fast moving nature of the business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to utilise our people in the best possible way at all times and helps our colleagues to make the best contribution in a changing environment.

Ecotricity is Britain's overall greenest energy company- it’s more than just green energy – the breadth and depth of our work on green issues is unmatched. When we started back in 1995, we were the first company in the world to provide a new kind of electricity - the green kind.

Our mission was, and remains, to change the way energy is made and used in Britain - by replacing fossil fuels with clean, renewable energy.

We don't just supply green energy, we use the money from our customers' bills to make it ourselves too – we have built windmills and sun parks in Britain. We call this turning 'bills into mills'.

We don't just focus on energy though- we built the Electric Highway, Britain's leading network of electric vehicle charging points; we helped Forest Green Rovers become the greenest football club in the world; and we launched Britain's greenest mobile phone service, Ecotalk, where they use the money from their customers' bills to protect and regenerate Britain's lost rainforests.

Ecotricity is an equal opportunities employer and is committed to providing equality for all.