Senior Product Marketing Manager
Proactis
1 day ago
Full-time
On-site
United Kingdom
Product Marketing
Description
Company Overview
Proactis is a leading Source-to-Pay software provider for mid-market organisations across service-led industries.
Our platform enables customers to control spend, reduce risk, improve compliance and drive efficiency through digitisation. We are a Private Equity-backed business with a clear focus on accelerating revenue growth through high-quality pipeline and strong commercial execution.
This role is suited to an early-career individual looking to build a foundation in SaaS sales within a structured, performance-driven environment.
You will demonstrate strong communication skills, sound judgement and a disciplined approach to managing workload and follow-up. You are credible in conversation, comfortable engaging with senior stakeholders and able to quickly understand and articulate business problems.
We value curiosity, accountability and a genuine interest in commercial outcomes over prior experience.
Why Join Proactis
You will join a growth-focused organisation where pipeline generation and deal quality are central to success. The role offers clear progression into broader sales roles, alongside exposure to experienced commercial, marketing and presales teams.
Own the positioning, messaging, and go-to-market strategy for the Proactis Gen3.0 platform and broader product portfolio. This role is responsible for translating product capability into compelling customer-facing narratives — defining how the platform is described, differentiated, and sold across both migrating existing customers and new business. Working closely with the VP Product, Engineering, and Sales, the Senior Product Marketing Manager will build competitive positioning against key threats, create segment-specific migration and adoption narratives for 800+ existing customers, develop sales enablement materials, and lead launch planning for each Gen3.0 phase. This is a hands-on role that combines strategic thinking with high-quality execution — the right person will be equally comfortable briefing the board and writing a customer-facing one-pager.
Company Overview
Proactis is a leading Source-to-Pay software provider for mid-market organisations across service-led industries.
Our platform enables customers to control spend, reduce risk, improve compliance and drive efficiency through digitisation. We are a Private Equity-backed business with a clear focus on accelerating revenue growth through high-quality pipeline and strong commercial execution.
This role is suited to an early-career individual looking to build a foundation in SaaS sales within a structured, performance-driven environment.
You will demonstrate strong communication skills, sound judgement and a disciplined approach to managing workload and follow-up. You are credible in conversation, comfortable engaging with senior stakeholders and able to quickly understand and articulate business problems.
We value curiosity, accountability and a genuine interest in commercial outcomes over prior experience.
Why Join Proactis
You will join a growth-focused organisation where pipeline generation and deal quality are central to success. The role offers clear progression into broader sales roles, alongside exposure to experienced commercial, marketing and presales teams.
Own the positioning, messaging, and go-to-market strategy for the Proactis Gen3.0 platform and broader product portfolio. This role is responsible for translating product capability into compelling customer-facing narratives — defining how the platform is described, differentiated, and sold across both migrating existing customers and new business. Working closely with the VP Product, Engineering, and Sales, the Senior Product Marketing Manager will build competitive positioning against key threats, create segment-specific migration and adoption narratives for 800+ existing customers, develop sales enablement materials, and lead launch planning for each Gen3.0 phase. This is a hands-on role that combines strategic thinking with high-quality execution — the right person will be equally comfortable briefing the board and writing a customer-facing one-pager.
Requirements
What:
Competitive Positioning & Messaging: Define and maintain the product positioning framework for the Gen3.0 platform and legacy portfolio. Own the competitive narrative against procurement competitors. Ensure all customer-facing messaging is consistent, compelling, and commercially grounded.
Go-to-Market & Launch Planning: Lead go-to-market planning for each Gen3.0 phase as new capabilities come online. Define launch tiers, coordinate cross-functional launch activities (Sales, CS, Marketing, Support), and ensure the market and existing customers understand what is available and why it matters.
Sales Enablement & Commercial Support: Create and maintain the sales toolkit — pitch decks, objection handling guides, ROI calculators, case studies, and segment-specific collateral. Partner with Sales leadership to ensure the team can confidently sell the Gen3.0 value proposition and defend against competitive displacement.
Customer Migration Narrative: Define the migration story for existing customers — why they should move, what they gain, and how the transition works. Create segment-specific communications (AP Automation, P2P, S2C, Marketplace) that address each cohort's specific concerns and value drivers.
Market & Customer Intelligence: Conduct ongoing competitive analysis, win/loss reviews, and customer research to inform product and commercial decisions. Maintain a living competitive intelligence repository. Feed insights back to the VP Product and leadership team to shape roadmap and pricing decisions.
Measures:
Positioning framework delivered within 60 days of joining; competitive battle cards refreshed quarterly; messaging consistency audit score >90% across all customer-facing materials.
Launch plan delivered 30 days ahead of each major release; customer awareness >80% within 30 days of launch; sales pipeline contribution from new capabilities tracked quarterly.
Sales enablement NPS >70; new collateral delivered within 2 weeks of each major release; win/loss analysis completed quarterly with actionable recommendations.
Migration communication templates for all 5 product segments; customer migration opt-in rate >85% per cohort; reduction in migration-related support tickets by 30% vs baseline.
Quarterly competitive intelligence report to leadership; win/loss interviews completed for 80%+ of enterprise deals; customer research programme delivering monthly insight summaries.
What:
Competitive Positioning & Messaging: Define and maintain the product positioning framework for the Gen3.0 platform and legacy portfolio. Own the competitive narrative against procurement competitors. Ensure all customer-facing messaging is consistent, compelling, and commercially grounded.
Go-to-Market & Launch Planning: Lead go-to-market planning for each Gen3.0 phase as new capabilities come online. Define launch tiers, coordinate cross-functional launch activities (Sales, CS, Marketing, Support), and ensure the market and existing customers understand what is available and why it matters.
Sales Enablement & Commercial Support: Create and maintain the sales toolkit — pitch decks, objection handling guides, ROI calculators, case studies, and segment-specific collateral. Partner with Sales leadership to ensure the team can confidently sell the Gen3.0 value proposition and defend against competitive displacement.
Customer Migration Narrative: Define the migration story for existing customers — why they should move, what they gain, and how the transition works. Create segment-specific communications (AP Automation, P2P, S2C, Marketplace) that address each cohort's specific concerns and value drivers.
Market & Customer Intelligence: Conduct ongoing competitive analysis, win/loss reviews, and customer research to inform product and commercial decisions. Maintain a living competitive intelligence repository. Feed insights back to the VP Product and leadership team to shape roadmap and pricing decisions.
Measures:
Positioning framework delivered within 60 days of joining; competitive battle cards refreshed quarterly; messaging consistency audit score >90% across all customer-facing materials.
Launch plan delivered 30 days ahead of each major release; customer awareness >80% within 30 days of launch; sales pipeline contribution from new capabilities tracked quarterly.
Sales enablement NPS >70; new collateral delivered within 2 weeks of each major release; win/loss analysis completed quarterly with actionable recommendations.
Migration communication templates for all 5 product segments; customer migration opt-in rate >85% per cohort; reduction in migration-related support tickets by 30% vs baseline.
Quarterly competitive intelligence report to leadership; win/loss interviews completed for 80%+ of enterprise deals; customer research programme delivering monthly insight summaries.