Marketing Lead (UKI)

• Asana is looking for a Marketing Lead, UKI to lead regional marketing across the UK and Ireland
• This is a high-ownership role for a marketer who can operate like a mini CMO for the region: shaping regional strategy, influencing go-to-market priorities, partnering closely with sales and customer-facing teams, and building programs that drive pipeline while strengthening Asana’s presence in market
• Success in this role requires strong commercial judgment, sharp prioritization, and the ability to translate global priorities into local market opportunities
• You’ll need to move confidently between strategic planning and hands-on execution - from identifying the right accounts, segments, and regional plays, to managing the detailed delivery of campaigns, events, executive programs, and follow-up motions
• The Asana Marketing team is responsible for fueling business growth and building a brand customers love
• We create campaigns and content to attract new accounts and inspire current ones to grow with us
• We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing
• This role is based in our London office with an office-centric hybrid schedule
• The standard in-office days are Monday, Tuesday, and Thursday
• Most Asanas have the option to work from home on Wednesdays
• Working from home on Fridays depends on the type of work you do and the teams with which you partner
• If you’re interviewing for this role, your recruiter will share more about the in-office requirements
• Lead the UKI regional marketing strategy, defining the right plan, priorities, and investment mix in close partnership with UKI sales leadership and cross-functional stakeholders
• Translate business goals, market context, account priorities, and pipeline opportunities into focused regional programs with clear execution choices
• Act as a strategic partner to sales and customer-facing teams, aligning marketing activity to target accounts, priority segments, whitespace opportunities, expansion moments, and pipeline goals
• Build and execute an event-led regional marketing mix across flagship events, executive programs, customer moments, webinars, partner activations, and account-based plays
• Act as a key regional owner for flagship events such as Work Innovation Summit London, partnering with the central events team and UKI sales leadership to shape the regional approach, drive sales engagement, support strategic account participation, and ensure strong follow-up and pipeline impact
• Develop tailored programs for strategic accounts, partnering with AEs, CSMs, and sales leaders to create relevant, high-touch marketing moments that support account engagement and progression
• Help shape how Asana and Asana AI show up in the UKI market through relevant messaging, customer stories, executive engagement, partnerships, and regional activations
• Own regional execution end to end, from planning and stakeholder alignment through logistics, launch, follow-up, reporting, and optimization

Benefits

• Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
• Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
• Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.