Marketing Executive

Job Description:

Come and join one of the world’s leading luxury travel brands.

A&K Travel Group is a dynamic collection of travel and cruise companies, including Abercrombie & Kent, Crystal, and the world’s oldest travel agency, Cox & Kings. We create unique, immersive travel experiences worldwide. Our people make us a great place to work, fostering a supportive environment with ongoing training and global career opportunities. We also make a difference: Abercrombie & Kent Philanthropy has supported communities for 40 years, and we were recognised by Which? for exceptional client care during the pandemic.

Responsibilities:

• Collaborate with the product and sales team to ensure effective promotion of key products and content across all Abercrombie & Kent and A&K Villas marketing comms.
• Work with the creative, product, and sales teams to develop and deliver timely and relevant online and offline campaigns across all tactical channels.
• Create briefs and project manage the roll out of all marketing collateral such as flyers, posters, and other promotional materials both B2B and B2C.
• Support with email marketing, paid media and advertising as on a weekly basis.
• Support the wider UK marketing team with the planning, setup and management of all consumer exhibitions and events.
• Collaborate with external partners to deliver joint marketing campaigns aimed at increasing brand awareness, customer enquiries, and bookings.
• Support the trade sales team with producing marketing materials tailored for travel agents and assisting with organising and running agent events.
• Co-ordinate Marketing efforts to support the UK TOC across all products and brands. Input and develop the global and local marketing calendar to achieve yearly targets.
• Work with operational teams to prepare annual collateral, merchandise requirements and shipments.
• Collaborate on international campaigns with our global marketing team.
• Support the wider UK and global team with paid and organic social campaigns where necessary.
• Monitor booking trends and commercial priorities of the business and create new marketing campaigns to support.
• Raise Purchase Orders as necessary. Track and monitor budget expenditures in a timely and accurate way.
• Track and analyse competitor marketing activities to inform strategy.
• Compile and present weekly and monthly reports on marketing campaign performance.

Standards Of Performance:

• Demonstrate a solid understanding of core marketing principles and practices.
• Show enthusiasm, conscientiousness, and a proactive attitude toward learning and development.
• Maintain high levels of accuracy and attention to detail in all tasks.
• Communicate clearly and effectively, with strong written English and copywriting skills.
• Engage confidently with colleagues and stakeholders, fostering open and effective communication.
• Quickly adapt to new systems and processes, demonstrating strong organisational skills.
• Perform well under pressure in a fast-paced team environment, managing multiple priorities efficiently.
• Display a willingness to take on new challenges and expand responsibilities.
• Utilise both traditional and digital marketing experience to support integrated campaigns.
• Ensure all projects are delivered on time and to budget.

Experience & Qualifications:

Essential

• Minimum one year’s experience in a marketing role, preferably within the travel industry
• Experience working with Email Marketing, CRM and analytics tools
• Good knowledge of marketing concepts and principles

Desirable

• Experience in travel industry beneficial
• Good knowledge of SEO and biddable media best practice
• Experience of working on both B2B and B2C campaigns

Person Specification

• Enthusiastic, conscientious and eager to learn and take on new responsibilities
• Creative thinker with a key eye for aesthetics
• Accurate with excellent attention to detail
• Good command of English language and excellent writing skills
• Good communicator
• Quick to grasp new systems and well-organised
• Ability to work in a fast-paced team environment

What We Offer:

• Competitive salary plus annual bonus plan

• Company pension salary exchange plan from start of employment, with employer contributions increasing after 5 and 10 years of service

• 25 days annual leave – in addition to bank holidays, plus the ability to buy an additional 5 days or sell 5 days

• Discounted trips through A&K Travel Group Travel Benefit Program (includes friends and family)

• Discounted Gym Membership – we offer a contribution of up to £35 a month at either Virgin Active Gym (London) or to other gyms through GymFlex.

• Private Healthcare through BUPA paid through a salary sacrifice deduction using our corporate rates – covers individual and family cover

• Life Assurance (2x base salary paid out as a tax-free sum)

• Hybrid working – we value collaboration and ask employees to come to the office for a minimum of 4 days per week

• Enhanced Paid Parental Leave

• Employee Assistance Program – includes access to wellbeing resources and counselling

• £1,000 Recruitment Referral Bonus

• Cycle to work scheme

• Season Ticket Loans

• Regular Social Events

This Role Profile highlights the key responsibilities but is not intended to be exhaustive.

EEO Statement

Abercrombie & Kent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.