DIG Brand Manager: Smart Series & Core Liquids

ROLE TITLE: Dirt is Good Brand Manager: Smart Series & Core Liquids

LOCATION: 100VE, London

About The Team

Dirt Is Good (DIG) is one of Unilever's most iconic and impactful brands.. More than just a laundry detergent, DIG is a movement that champions human values through freedom, optimism and the confidence to fully experience life.

As consumer needs evolve and technology reshapes the way people care for their clothes, we are reimagining the future of laundry through breakthrough innovation, superior product experiences and category-leading propositions. From pioneering machine-led solutions through Smart Series to strengthening our core liquids portfolio, we are building the next generation of growth platforms for Dirt Is Good.

We are looking for an ambitious and entrepreneurial innovation leader to help bring these growth opportunities to life.

About The Role

We are seeking a dynamic and future-focused Brand Innovation Manager to lead key growth initiatives across Smart Series and Core Liquids. This role will play a critical part in developing and delivering breakthrough innovation platforms that strengthen DIG's leadership in laundry and unlock new sources of growth. Working at the intersection of consumer insight, technology, product innovation and commercial strategy, you will help shape the future innovation pipeline while driving the successful delivery of priority projects.

You will lead cross-functional teams across R&D, CMI, Supply Chain, Design, Procurement, Finance and local markets to develop winning propositions, validate opportunities and bring innovations to market at pace.

Key Responsibilities

Lead Smart Series Innovation Platforms

• Lead the development and deployment of Smart Series innovation platforms and future pipeline opportunities.
• Identify emerging consumer, technology and category trends to inform future innovation opportunities.
• Develop compelling consumer propositions that deliver differentiated experiences and strengthen category leadership.
• Support the development of ecosystem partnerships and external collaborations that unlock new consumer value.

Drive Core Liquids Innovation

• Lead key innovation and renovation projects across the DIG Core Liquids portfolio.
• Develop future innovation roadmaps that support portfolio growth, premiumisation and competitiveness.
• Partner with R&D and Design teams to create superior products, propositions and pack experiences.
• Ensure innovation programmes are grounded in strong consumer and market insights.

Deliver End-to-End Innovation

• Develop and execute innovation projects from concept creation through launch and scale-up.
• Own business case development, opportunity sizing and commercial evaluation.
• Manage innovation governance and gatekeeping processes.
• Drive cross-functional alignment and decision making throughout project delivery.

Partner with Markets for Growth

• Collaborate with local market teams to validate concepts, optimise execution and drive successful deployment.
• Support the development of go-to-market strategies and launch plans.
• Capture and apply learnings from pilots and market launches to continuously improve future innovation.

Build Strong Innovation Narratives

• Create compelling stories and recommendations to influence senior stakeholders.
• Translate insights, technologies and consumer needs into clear business opportunities.
• Champion a test-and-learn mindset and foster a culture of innovation and continuous improvement.

Skills And Experience Required

We are looking for someone with a passion for innovation, a strong growth mindset and the ability to thrive in a fast-paced environment.

• Strategic thinker with a strong innovation mindset and passion for creating consumer-centric growth opportunities.
• Strong understanding of consumer insight and ability to translate insights into compelling propositions.
• Commercial acumen, including opportunity sizing, business case development and portfolio management.
• Experience leading cross-functional projects and influencing diverse stakeholders.
• Strong communication and storytelling skills with the ability to simplify complexity.
• Ability to navigate ambiguity, manage multiple priorities and drive pace.
• Collaborative approach and proven ability to build strong partnerships across global and local teams.
• Curiosity about emerging technologies, evolving consumer behaviours and future category opportunities.
• Bias for action and strong ownership mindset.

Why Join Us?

This is an opportunity to work on some of the most exciting innovation programmes within Dirt Is Good, helping shape the future of laundry through breakthrough products, new consumer experiences and future-facing technologies. You will have the chance to work across global teams, influence high-profile innovation platforms and develop capabilities at the intersection of innovation, technology, brand building and commercial growth.

If you're excited by the challenge of bringing future-focused innovations to life and helping define the next chapter of Dirt Is Good, we'd love to hear from you.

What We Offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).