Brand Manager

Brand Manager

Cycle Company: Cycle Pharmaceuticals Ltd

Position Summary: This is a full-time position working in our Marketing department at our Cambridge office on a hybrid basis (minimum 3 days in the office).

Join our Marketing team as a Brand Manager and take the lead in shaping the growth of our Specialty Brands portfolio across the US.

In this role, you’ll bring your strategic thinking and commercial creativity to life developing both new and existing brands through high-impact, insight-led marketing initiatives. You’ll have the opportunity to see your work translate directly into measurable results, from driving revenue and strengthening profitability to building brands that make a meaningful difference for patients and healthcare professionals.

Working closely with colleagues across the US including Sales, Medical Affairs, Compliance and Cycle Vita, our Patient Hub. You’ll also partner with teams in the UK across Finance, Legal, Quality, Supply Chain, PMO and Regulatory. Together, you’ll ensure our strategies are commercially strong, customer-focused and fully aligned with US regulatory requirements and industry guidelines.

This is a fantastic opportunity to bring together brand strategy, commercial impact and cross-functional leadership, while playing a key role in growing our Specialty Brands portfolio and ultimately helping more patients in the rare disease community.

Our Company

At Cycle Pharma, we believe that Every Single Patient Matters. This is at the heart of why we work and were looking for people to join our team who share our vision. We know that life-changing treatments need life-improving product support to match, because when you put the two together, great things can happen.

Our growing portfolio now covers oncology, haematology, neurology and rare metabolic genetic conditions where we improve existing drugs, repurpose them for new uses and bring generics back to market. Using cutting-edge drug delivery technologies, we enhance the efficiency of treatments, offering patients greater freedom and choice. Headquartered in Cambridge, UK, with a significant US presence, Cycle has scaled rapidly and was named one of the UK’s fastest-growing private companies by The Sunday Times (Sunday Times 100 2024 & Sunday Times 100 Tech 2025). If you want to know more about what we do then, why not check out our website below and look at some of our patient stories: Patient Stories - Cycle Pharma

What you’ll be doing in this role:

• Develop, execute and refine the brand strategy for new and existing products, including brand positioning, branding and marketing briefs, messaging platform and customer segmentation to strengthen awareness and market share.
• Oversee the execution of brand initiatives and materials developed by the Marketing team, ensuring these activities are delivered in-line with the relevant brand strategy, expected KPIs and ROI.
• Utilise market intelligence and feedback to develop actionable marketing initiatives which align with the brand strategy.
• Creation of messaging for the sales team and/or Cycle Vita in response to market developments, new initiatives etc.
• Drive initiatives such as speaker programs, virtual patient events, advertising campaigns and patient testimonials, in collaboration with the marketing department.
• Responsible for HCP conference and patient events, supporting sponsorship determination, administration, briefing and assessing outcomes.
• Responsible for content ideation to feed marketing campaigns such as email marketing.
• Build relationships and facilitate opportunities with relevant patient organisations.
• Support marketing team in material lifecycle process from creation and updating of materials to expiry and recall.
• Responsible for ensuring projects are on budget, delivered according to the agreed plan and any discrepancies are reported to the Line Manager.
• Deliver marketing initiatives which can be measured on a communications and business level, to assess return on investment.
• Lead training of the sales team to ensure brands are represented in line with the brand messaging.
• Ensure compliance with all US regulations and guidelines for the promotion of medicines including HIPAA and FDA guidelines, and applicable laws.
• Provide regular reports and updates to your Line Manager on the progress and impact of marketing initiatives, materials, events/conferences etc. demonstrating a high degree of project management capability.

The following skills and experience will be important in helping to set you up to succeed in this role:

• Degree in Marketing or a related field, or equivalent industry experience.
• Solid scientific understanding with a strong appetite for ongoing learning and knowledge development.
• Previous experience working in a highly regulated industry ideally, within either Pharmaceutical, Life Science, Healthcare or Medical Devices.
• Extensive experience in B2B marketing within a brand-focused environment.
• Strategic, insight-led thinker with a passion for building and developing brands through creativity and collaboration.
• Strong project management skills, with the ability to prioritise, plan, and deliver to deadlines while maintaining exceptional attention to detail.
• Proactive and self-motivated approach, able to work independently and effectively as part of a team.
• Skilled in building and nurturing effective relationships across all levels of the organisation and with external partners.
• Confident negotiator, able to influence and challenge constructively while preserving positive working relationships.
• Innovative problem-solver with strong analytical skills and the ability to think creatively beyond conventional solutions.

Desirable skills but by no means essential:

• Knowledge of FDA regulations or equivalent regulatory frameworks.
• Experience with FDA submission processes (e.g., 2253 filings).

What can we offer to you:

In addition to being part of a great team and doing things that will make a real difference to patients’ lives, you will enjoy all the benefits that brings:

• Competitive salary based on experience
• A collaborative high performing work environment
• Performance based bonus
• Opportunity to join a fast growing and ambitious business
• Company pension scheme
• 100% employer paid membership for Private Health Insurance
• Life and Critical Illness Insurance
• Corporate Gym membership
• Regular team building events and an agile working environment
• Core working hours of 10am - 4pm

Diversity and Inclusion statement:

At Cycle Pharmaceuticals, we are committed to creating an inclusive, respectful, positive and diverse workplace. We do not discriminate on the basis of race, colour, religion, gender, age, disability, or any other protected characteristic. We actively support and embrace diversity, and we are working to build a team that reflects a wide range of backgrounds and perspectives.

We value your unique contributions and encourage you to join us in shaping a more inclusive future. If you require any reasonable adjustments - whether during the application process or in the workplace - we will be happy to support your needs. At Cycle, equality, inclusion, and respect are at the core of everything we do. We fully comply with all applicable employment laws, including those related to non-discrimination, work authorization, and employment eligibility verification.