CRM Executive - UK

🚀 Why Midnite?

Midnite is a next-generation sports betting and gaming platform built for a new wave of players.

We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today.

Over 400,000 players have already made the move, and we’re only just getting started.

We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading.

Not your grandad’s bookie.

👀 The Role

Title: CRM Executive

Team: CRM / Growth

Location: UK - Remote

As a CRM Executive at Midnite, you’ll help execute and optimise customer lifecycle campaigns that drive engagement, retention and long-term player value. You’ll work closely with CRM Managers across Sportsbook and Casino to deliver high-quality lifecycle journeys, campaigns and automated communications across multiple channels.

This role is ideal for someone early in their CRM career who wants hands-on exposure to sophisticated lifecycle marketing within a fast-growing gaming business. You’ll gain experience across segmentation, experimentation, reporting, automation and campaign optimisation while contributing directly to business growth.

You will:

• Build, QA and launch CRM campaigns across email, push, in-app and SMS channels.
• Support lifecycle automations and customer journey execution.
• Build audience segments and targeting logic within Braze.
• Manage campaign scheduling, links, tracking parameters and bonus setup.
• Support A/B testing and experimentation initiatives.
• Assist with reporting, analysis and optimisation recommendations.
• Work closely with CRM Managers to execute lifecycle strategy.
• Collaborate with Product, BI and Engineering teams to support customer engagement initiatives.
• Support reactive campaign activity aligned to the sporting calendar and business priorities.

The next Midniter:

• Has experience working within CRM, lifecycle marketing or customer engagement.
• Has hands-on experience building and launching CRM campaigns.
• Is comfortable using CRM platforms such as Braze or similar tools.
• Has strong attention to detail and campaign QA standards.
• Enjoys working with customer data, segmentation and testing.
• Is organised, proactive and adaptable in fast-moving environments.
• Has strong written communication skills.
• Has an interest in sports betting, gaming or customer engagement industries.

💰 Winnings

• Private health insurance with zero excess, including optical cover and optional dental.
• Income protection to protect your earnings and give you peace of mind.
• Tenure holiday policy. After three years you receive an extra two days leave, increasing to 30 days annually after five years.
• Flexible working and a fully supported home office setup so you can do your best work from home.
• Nursery salary sacrifice scheme helping parents save thousands each year on nursery fees.
• Salary sacrifice schemes for tech and holidays so you can spread the cost of the things you want.
• Retail discounts and subscription perks across a wide range of brands.
• Quarterly team socials to connect, celebrate and have fun together.

At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders.

We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.