Brand Marketing Specialist - HOKA

Brand Marketing Specialist, HOKA – London

At Deckers Brands we don’t just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow and to have an impact. We want all our people to be as successful as they can be, to reach their full potential.

We want to positively impact the world, whether that be with our Do Good and Do Great community involvement, or through employing sustainable business practice and socially responsible operations. How we continue this journey is down to our 3,000 strong global team, across our brands (UGG, HOKA, Teva and Koolabura by UGG). No matter where you are based within our team, we are committed to helping our people thrive. We will offer you a generous employee benefits package, as well as health, wellness, and career development support.

The Role

As the Brand Marketing Specialist for HOKA, you will support the delivery of brand-consistent content and consumer experiences across owned platforms, including Social Media, CRM, HOKA.com, Retail and Membership. You will help bring the HOKA brand to life across the consumer ecosystem while driving engagement through partner activations, events, paid social and other acquisition channels.

Your work will focus on coordinating social media content and community management across Europe, ensuring every touchpoint is on-brand, high quality and aligned with long-term brand strategy. You will support the execution and localisation of brand campaigns and content, refine activations based on performance insights, and help strengthen brand affinity through membership, digital experiences and consumer engagement initiatives.

We’re looking for a creative, organised and collaborative marketing professional with a passion for brand storytelling, social media and consumer experience.

Your Impact:

• Own the coordination of HOKA Europe’s social media channels, supporting content roll-out, community management and brand consistency across the region.
• Develop compelling and consistent brand experiences across social, CRM, HOKA.com, retail, membership and partner channels.
• Collaborate with creative, brand, retail, events, DTC, performance marketing and country teams to deliver integrated consumer experiences.
• Ensure all content, creative assets and communications align with established brand guidelines, content standards and consumer-first principles.
• Care for the customer journey by supporting personalised, localised and relevant brand experiences across Europe.
• Support membership initiatives, HOKA.com content development, campaign activation, reporting and insight-led optimisation activities.
• Lead day-to-day stakeholder coordination across agencies, freelancers and cross-functional teams to ensure excellent execution and brand expression.

Come As You Are

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

Who You Are:

• You are a highly organised, detail-oriented marketer who can manage multiple projects
• You’re comfortable coordinating across agencies, freelancers and cross-functional teams
• You understand social media, content marketing, community management
• You are proactive, collaborative and eager to learn and grow within a regional brand team
• You have a keen eye for detail, strong creative instincts and an interest in sport, running and culture

We would Love to Hear from People with:

• Experience in brand marketing, social media, content marketing or related consumer-facing roles
• Hands-on experience with organic social media management, content production and UGC workflows is a plus
• Experience coordinating with agencies, freelancers and cross-functional stakeholders
• Experience in copywriting, proofreading and content review skills is a plus

What We Will Give You:

• 27 Days Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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