Ben & Jerry’s Brand Manager

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure-play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high-performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

Job Title: Ben & Jerry’s Brand Manager

Location: Sunlight House , Kingston Upon Thames

Work Level: 2A

Reports To: B&J UKI Country Business Lead

About Ben & Jerry’s

Ben & Jerry’s Homemade Inc., founded in 1978 in Burlington, Vermont by friends Ben Cohen and Jerry Greenfield, is a wholly owned subsidiary of The Magnum Ice Cream Company as of 2025. With a unique structure including Ben & Jerry’s Board of Directors, who support the company in advancing its social mission while maintaining brand integrity. An iconic brand, with annual turnover exceeding €1 Billion, Ben & Jerry’s aims to double its business and expand its global impact. Our mission thrives on balancing growth with our grassroots and activist spirit, ensuring we remain a purpose-led organization with a connected 3-part mission.

• Social Mission: Our Social Mission compels us to use our Company in innovative ways to make the world a better place. To operate the Company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally.

• Product Mission: Our Product Mission drives us to make fantastic ice cream—for its own sake. To make, distribute, and sell the finest-quality ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.

• Economic Mission: Our Economic Mission asks us to manage our Company for sustainable financial growth. To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders, and expanding opportunities for development and career growth for our employees.

B&J was first launched in UK local convenience stores and since then we have added a successful business in the major multiples, retail, OOH and DTC and now have products that extend outside the Pint too.

Today, Ben & Jerry’s is a global business and one of the fastest growing brands within the total European Ice Cream portfolio. UK/IE is the largest market in Europe and has a pivotal role in the European ambition to grow while simultaneously becoming the most ethical food brand in the market.

Role Overview

The UK Assistant Brand Manager for Ben & Jerry’s plays an important role in shaping one of the UK and Ireland’s most loved, distinctive and purpose-led ice cream brands. This high-impact role owns the Core Pints portfolio, helping to drive growth, deepen fan engagement and bring the brand’s 3-part mission to life through brilliant consumer moments, innovation and market-leading activation.

Sitting at the heart of the Ben & Jerry’s UKI business, this is a strong development opportunity for a commercially minded, digitally savvy and values-led marketer. The role offers exposure across the full marketing mix, senior stakeholder visibility and the chance to work closely with digital, customer and cross-functional teams to shape the next chapter of Ben & Jerry’s growth and impact.

Responsibilities

• Lead the Ben and Jerrys Core Pints Portfolio

• Champion the 3-part mission within the business helping to drive key Fan moments such as Free Cone Day and our B&Js festival.

• Lead digital strategy and execution of campaigns, managing the full end-to-end process including development of assets, testing and pivoting where needed.

• Assist with commercial delivery of the brand, including monitoring/reporting of in-market performance & ownership of forecast assumptions.

• Be the UK project lead for all Pints innovation, including consumer research, competitor reviews, business cases and creating a supporting activation plan.

• Work closely with customer teams, d-com and away from home teams to identify and action growth opportunities.

• Support development of annual brand strategy.

• Present brand plans to external customers and internal UK & Global stakeholders.

• Partner closely with media and digital expert teams to ensure flawless execution in market, through development of full digital ecosystem ensuring cohesion of brand experience across consumer touchpoints (i.e. Online, In-store).

• Weekly management of feedback from quality & consumer engagement teams.

• Manage the portfolio strategy for Pints and ensure we drive an effective mix in all our retailers.

• Most importantly... taste new Ice Cream flavours!

Qualifications

• Degree or equivalent preferred plus experience in brand and product management (including product launch, volume planning, business case development, customer sell-in) and developing and executing marketing programs.

• Competencies in marketing, digital, program development and implementation are required.

• Must have good financial acumen and be comfortable applying insights and articulating them to stakeholders.

• Must have strong influencing skills and be comfortable interacting with a matrix organization of internal B&J and TMICC stakeholders and to external customer teams.

• Team player with excellent project management skills, and experience in leading project teams.

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.