Marketing Manager

England, West Yorkshire
£26000 - £32000 per annum + pension scheme
22 Nov 2016
20 Dec 2016
Marketing Disciplines
Industry Sector
Education / Training
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Marketing Manager - West Yorkshire

Our client, a well-established online college with UK wide customer base is looking for an innovative Marketing Manager to take ownership of the overall marketing strategy, developing and delivering their marketing portfolio both online and offline. This is an exciting opportunity with ample scope for creativity across the full marketing mix, including print, promotional events, web-based advertising and social media.

Role & Key Responsibilities:
*Take ownership over the overall marketing and PR strategy, including brand management and awareness. The Marketing Manager will devise new and imaginative marketing campaigns to broaden the scope of the current marketing approach, across the full marketing mix, and be responsible for developing existing marketing campaigns across a range of on-line and off-line media, both for individual customers and B2B clients.
*Implement marketing campaigns, collect data, measure and monitor cost effectiveness in acquiring and retaining customers.
*Produce promotional materials for marketing campaigns ensuring these are edited and proof-read to a professional standard. This will also involve working with external agencies and internal staff/departments such as web and graphic designers, printers, video production companies etc.
*Manage and organise company-led promotional events and attend other promotional events and conferences, managing company stand and distributing promotional materials as required.
*Work with the web design manager on facets such as: web presence, Search Engine Optimisation (SEO) and domain name portfolio management.

The successful Marketing Manager will be:
*Experienced in developing and delivering marketing campaigns end to end, including new services/products and business activity.
*Experienced in on-line marketing, ideally with the following: Google Ads, Google Analytics data, SEO, social media, course (or other service-specialist) search sites, sector-relevant sites and forums run by other organisations, company forums, blogs and newsletters.
*Experience in off-line marketing including hard-copy publications and promotion to relevant B2B organisations.
*Ability to create and deliver reports to a management team including the collection and analysis of marketing data, action plans, objectives and targets.
*Highly experienced in a wide range of on-line activities such as: web site management, social media, search engines, mailshots, domain name portfolio management etc.

Ideally, we are looking for a Marketing Manager with some experience or prior exposure to Photoshop and Desktop Publishing Software, and some website design experience.

This is an exciting opportunity for a Marketing Manager with experience of marketing online services to join an organisation where they can really take ownership of the overall marketing strategy and make a huge impact on the company. Please apply directly, or get in touch with Jess at Adam for further information!

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