Senior Copywriter - Healthcare Advertising Agency
This top-class, global Central London based healthcare advertising agency is looking for an exceptional Senior Medical Copywriter. This is a great opportunity to work for a huge international network agency with long-term career progression. The growth of this agency demands that they identify, recruit and nurture the industry’s top talent. In early 2018 they need to add a Copywriter to their burgeoning creative department. We’re looking for someone with a flair for turning clinical data into engaging copy, a good strategic brain and the willingness and ability to grab a brand by its horns and steer it in the right direction. Writers are pivotal team members for assigned brands at this agency. It’s a client-facing role, so you’ll get to know the clients (and their medics), identify their needs and challenges, and deliver solutions that exceed expectations. Working and thinking autonomously within a strong copy team, this role offers an interesting balance of development and brand leadership. Also working in tandem with the scientific, strategic and account departments, there will be in-depth involvement across key clients and the opportunity to help define tone of voice and style for your brands.
You will be passionate about health and about the role that our work can play in promoting strong, well-informed decisions around health issues for all audiences. You will be someone who enjoys working collaboratively and will be able to speak with authority both internally and externally. You’re a story-teller: someone who loves finding a compelling narrative, with a desire to produce insightful, impactful and engaging work. You will be inquisitive, and determined to find a creative solution to any problem. You’ll also be a firm believer in the importance of making work fun. The mantra is “its advertising: if we’re not having fun, we’re not doing it right”.
The successful candidate will have the ability to turn scientific fact and data into impactful and compelling stories; have excellent written English (vocabulary and grammar) and attention to detail; be able to convey ideas and information in an effective and clear, concise manner, verbally and in writing, in individual and group situations; be able to write across a broad variety of materials including detail aids (printed and digital), leave pieces, mailers, websites, training materials etc; be comfortable briefing colleagues on the background science of diseases and therapies, and keeps on top of core claims and references. You’ll also need good knowledge of common regulations surrounding medical communications (e.g. ABPI code of practice) and the process of medical approval
You will almost certainly be a life-science graduate (PhD desirable but by no means essential) and possess a broad, robust scientific understanding. You’ll almost certainly have healthcare agency Copywriting experience with good basis of writing experience across different therapy areas and projects, and be able to use your scientific knowledge to provide insights into client brand strategy and the concepts of creative teams. There will also be some involvement in new business pitches will be an advantage
Company benefits include annual discretionary bonus based on agency performance and personal performance objectives; 22 days holiday as standard, rising by one day per year up to 25 days. They also give you your birthday off as a little extra. Private medical health-cover through BUPA and life assurance (4 x annual salary) from the day you start. Hopefully you’ll never need it, but they have an income protection scheme paying up to 75 % salary if you become too ill to continue working. You will also become eligible for group contributory pension scheme once you have passed probation. Other benefits include Cycle to Work scheme, Season Ticket Loan, Childcare Vouchers, Group company discounts e.g. Virgin Active membership.
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