Brandgaard Recruitment

Marketing Manager

London (West), London (Greater)
£38,000 + benefits
22 Sep 2016
20 Oct 2016
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Marketing Manager

We have an exciting opportunity for a creative and enthusiastic Marketing Manager to work on a world-leading Beauty & Cosmetics event portfolio. Joining a growing portfolio of 6 events in Europe, Asia, North and South America, the successful candidate will be responsible for marketing 2 events in North and Latin America

The events boast a cutting-edge educational programme, interactive onsite features and high attendee satisfaction scores.The team is looking for a native Spanish or Portuguese speaker to work across all North and South American countries, liaising closely with 20+ associations and attending industry events.

The candidate will have experience in developing and implementing international marketing campaigns and a tenacious can-do approach.You will join a global team, will report to the Exhibition Director and have line management responsibilities. Regular international travel also forms part of the role.

Key responsibilities:

• Developing and implementing marketing strategies, visitor & exhibitor communication campaigns to meet the events’ strategic objectives

• Evaluating customer research, market conditions, competitor data and producing effective / engaging marketing plans

• Overseeing multi-channel online and offline marketing activities to achieve frequent, timely and effective event promotion

• Analysing and measuring online & offline campaign effectiveness

• Using your creative ability to develop show initiatives, educational programmes (free and paid-for) and special events/features to enhance event content

• Supporting the global sales team to drive space sales & sponsorship

• Running / moderating exhibitor webinars and online conferences

• Maintaining and developing relationships with key suppliers and media partners. Researching and negotiating contra agreements

• Managing design agency briefings and production including copywriting, print production & artwork

• Liaising with external suppliers (design team, mailing houses, printers, the PR team)

• Managing the coordination of both visitor and exhibitor registration process with third party supplier

• Developing an annual marketing budget and delivering marketing activity on time and within budget.

• Managing and developing the websites and other new media opportunities

• Attending Reed Exhibitions events and competitor events (both domestically and internationally) thereby maintaining relationships, expanding the database and prospecting for new business.

Ideal candidate profile:

• A highly driven and enthusiastic Marketing professional 
• Proven track record in marketing, preferably in the exhibition/event environment
• A good understanding of web based marketing, segmented marketing initiatives, social media and databases
• A strong understanding of customer and market dynamics and requirements
• A strategic thinker and team player 
• The creative ability to further develop business opportunities and to launch new initiatives
• Strong written and oral communication skills, including presentations and report writing 
• A willingness to travel frequently (domestically and abroad), work in a global team of professionals building effective relationships with partners and suppliers and a culturally sensitive approach
• Excellent interpersonal skills at all levels
• Excellent time management skills with the ability to meet deadlines, multitask and prioritise a heavy workload 
• Market knowledge of the cosmetics ingredients industry would be an advantage. Spanish and/or Portuguese is essential

If this exciting marketing job interests you please send a CV to Ross Brander at Brandgaard Recruitment.

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