Intelligent People Ltd

Performance Marketing Manager

Location
England, London
Salary
£35000 - £50000 per annum
Posted
16 Sep 2016
Closes
14 Oct 2016
Ref
DA6349
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
PPC Manager
A Performance Marketing Manager / Digital Marketing Manager / Acquisition Marketing Manager is needed by a well-known publishing based in the heart of London to join their innovative marketing team.

The Performance Marketing Manager / Digital Marketing Manager / Acquisition Marketing Manager will develop impactful multi-channel offline and online media campaigns across Paid, Owned and Earned platforms. Campaigns span the full marketing mix of below and above-the-line channels, Including Paid Search, SEO, Paid Social, Programmatic, Online Display, Email, VoD, Print, OOH and TV.

The Performance Marketing Manager / Digital Marketing Manager / Acquisition Marketing Manager will be responsible for:

*Developing and delivering mobile app acquisition strategies
*Define appropriate audience segmentation for each campaign
*Oversee the execution of the campaign
*Analysis of campaign performance in response to data and insight.
*Effectively manage the media agencies and other third party agencies/relationships to drive optimal performance
*Working closely with the wider marketing team, the Performance Marketing Manager will devise, implement and analyse these campaigns, continuously optimising from an ROI perspective.
*Campaigns will include product launches (with a big focus on mobile) and editorial coverage/events

The Performance Marketing Manager / Digital Marketing Manager / Acquisition Marketing Manager will have:

*B2C Digital Marketing / Performance Marekting experience
*Experience with offline media planning and buying.
*Excellent Paid Search, Social and Display skills and running successful social media campaigns
*Demonstrable experience of running media campaigns and managing cost budgets.
*Experience of using analytical tools and platforms
*Budget/forecasting ability based on KPIs and ROI.
*Tracking and analysis of data to optimise marketing investment across channels..
*Experience managing external agencies.

This is a fantastic opportunity for a Performance Marketing Manager / Digital Marketing Manager / Acquisition Marketing Manager to join a company with a distinctly fun and prestigious environment and some fantastic perks.

Intelligent People are a specialist Performance Marketing Manager recruitment agency.

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