Sport Brand Partnerships Manager

Company Description

About us.

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands.

We’re reimagining retail and believe the higher the risk, the greater the reward. We’ve never been afraid to push forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re not sitting back – there’s no room for hesitation.

Finding the fearless.

Sport is evolving. So are we.

At Frasers Group, we're building the most admired sports retail business in the world, strengthening relationships with the biggest brands, creating new experiences for consumers and pushing the industry forward.

To achieve that, we need exceptional talent.

We're looking for ambitious individuals who want more than just their next role. We want people who want exposure, responsibility, development and the opportunity to influence decisions that matter.

This is your chance to join a business that backs talent, rewards ambition and gives people the platform to achieve more than they thought possible.

The future of sports retail is being written now. Join us and help shape it.

Job Description

The opportunity.

This is a rare opportunity for an ambitious and high-potential individual to join Frasers Group in one of the most strategically important areas.

Working directly with the Chief Brand Partnership Officer, the successful candidate will gain unrivalled exposure to executive decision-making, strategic brand partnerships and the commercial drivers that shape our Sports business.

You will develop relationships with some of the world's leading sports brands, influence key commercial initiatives and gain insight into how Frasers Group creates long-term value through strategic brand partnerships.

With the opportunity for extensive career development, this role offers broad exposure across commercial strategy, stakeholder management, performance analysis and partnership development, providing experiences that would typically take years to access through a traditional career path.

The responsibility.

The strength of our sports brand partnerships is fundamental to the continued growth and elevation of Frasers Group. This role will help ensure we remain a partner of choice for the world's leading brands, supporting strategic collaboration, commercial performance and long-term business growth. The successful candidate will play a key role in shaping these relationships while developing the skills and experiences needed to become a future leader within the organisation.

Brand Partnership Management

• Build and develop relationships across an assigned portfolio of strategic sports brands.
• Act as a trusted point of contact, fostering collaboration and supporting mutual commercial success.
• Support the Chief Brand Partnership Officer in managing and strengthening key strategic brand relationships.

Commercial Strategy & Planning

• Support the development and delivery of long-term strategic plans for assigned brands and categories.
• Identify opportunities to improve brand performance and enhance strategic partnerships.
• Contribute to brand and category reviews through insight-led recommendations.

Performance & Analytics

• Monitor weekly, monthly and quarterly brand performance.
• Develop and maintain scorecards and KPI reporting.
• Conduct detailed commercial analysis to identify trends, risks and opportunities.

Executive & Cross-Functional Collaboration

• Work closely with the Chief Brand Officer on strategic projects and priorities.
• Collaborate across Commercial, Buying, Retail, Marketing and Planning teams to drive execution.
• Prepare presentations, insights and recommendations for senior stakeholders.

Qualifications

The privilege.

An opportunity like this at Frasers Group is for the fearless.

The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles - you will:

• Think without limits and take the team with you

You will see the possible in impossible and will be open-minded and humble, not afraid to take a risk if it’s the best option for the business.

• Own it and back it

You will take pride in what you do with confidence, but not overconfidence. It’s important you take ownership of your decisions, stand by your convictions and reason with contradiction.

• Be relevant.

You will show strong commercial acumen and always obsess over the customer. Make everything relevant to people, partners and the planet. Listen to what they want and need, and stay connected to the culture.

• Be commercial and customer-focused.

You will be creative and analytical, balancing big-picture trends and detailed commercial performance. You will have a forensic commercial mindset, always considering the commercial impact of any decision.

The person.

• Experienced in retail brand partnerships, ideally sports
• Demonstrates exceptional learning agility and intellectual curiosity.
• Strong influencing and relationship-building skills.
• Commercially minded with an ability to translate data into actionable insight.
• Comfortable operating in a fast-paced and evolving environment.
• Able to travel extensively on a regular basis.
• Demonstrates ownership, accountability and resilience.
• Passionate about sport, retail and brand development.
• Ambitious and motivated to build a long-term career within Frasers Group.

Additional Information

Our recruitment team will be in touch to notify you if you have been successful. We are aiming to take successful candidates through a 3 stage process, defined and dated below:

Application closing date: 21st August

Video interviews: 17th - 28th August

Face to face interview(s): 24th August - 4th September