Social Media & Influencer Executive

About the role

You'll be the engine behind COAT's content generation, social and influencer activity - the person who makes things happen on time, to brief and to a high standard. You'll report into the Social & Influencer Manager, working closely with the wider Marketing team, and take ownership of the day-to-day delivery across gifting, scheduling, community, trade content, and reporting. You'll have a couple of years of experience and be comfortable managing multiple workstreams at once.

What you'll do:

Social

• Schedule, upload and publish organic social content across all social channels (primary channel Instagram)
• Manage day-to-day community engagement, including owning the engagement automation tool
• Source trade project imagery and content, obtain T&Cs from contributors
• Assess trade and partner content for suitability across channels
• Stay tapped in to social listening, platform trends and emerging formats, bringing relevant opportunities to the team
• Proactively monitor COAT's tags across platforms, assessing whether user-generated content can be repurposed or used
• Propose process improvements to streamline workflows and increase efficiency
• Produce monthly reports on social and influencer performance

Content Generation, Influencer & Gifting

• Own gifted creator outreach end to end - sourcing, contacting, logistics, follow-up
• Manage gifted creator relationships once partnerships are established
• Build and maintain creator lists and sourcing pipelines
• Track content deliverables and chase where needed
• Source paid sponsorship content opportunities and flag to the Social & Influencer Manager
• Support the Social & Influencer Manager on influencer and creator events, assisting with logistics and on-the-ground delivery
• Obtain usage rights permissions on approved sponsorship content
• Support the Social & Influencer Manager on content generation for paid channels
• Upload and maintain content to COAT's internal content library, keeping assets organised and up to date

Essential:

• 2+ years' experience in a social media, influencer marketing or content role, ideally within a lifestyle, home or design-adjacent brand
• Experience managing organic social scheduling and publishing, with Instagram as a primary channel
• Experience running gifted or influencer outreach end to end, including relationship management and deliverable tracking
• Confident using social scheduling and community management tools
• Comfortable working with platform-native analytics, pulling together clear and actionable reporting
• Excellent organisational skills, with the ability to manage multiple workstreams and deadlines at once
• Strong written communication, adaptable across creator outreach, community replies and internal reporting
• Personable, yet deliberate - able to build relationships with creators and partners, and move them forward with pace and purpose
• An appreciation and respect for brand standards and brand image, when managing social and influencer content.
• Highly focused and organised, with the ability to see through noise and towards the bigger picture
• A self-starter who takes ownership rather than waiting to be told

Desirable:

• Experience within a D2C, interiors, fashion, design or sustainability-led brand. If it's a premium brand, even better.
• Familiarity with TikTok and/or Pinterest, in addition to Instagram
• Experience sourcing or coordinating UGC, trade or partner content, including handling usage rights
• Basic understanding of content rights, permissions and sponsorship disclosure requirements
• Experience supporting influencer or creator events
• A genuine interest in social platforms, trends and emerging formats