Social Media Executive (3 month FTC)

Who are we

Founded in 1896, Knight Frank was registered as Knight Frank LLP a Limited Liability Partnership, on 3 November 2003, registered in England & Wales at 55 Baker Street, London, W1U 8AN with the registered number of OC305934. Headquartered in London, UK, Knight Frank is one of the world's leading independent real estate consultancies. We work responsibly in partnership to enhance people's lives and environments in over 50 Markets, 600+ Offices, 20,000+ People, 1 Global Network.

At the heart of all we do are our Clients. A relationship built on trust is vital. As trusted partners in property, we act with integrity and care, understanding our clients’ unique needs and consistently thinking about the bigger picture to provide personalised, clear and considered advice across all areas of property. Through our deep understanding of key markets and sectors – both emerging and established – we are dedicated to meeting and exceeding their property goals.

A true partnership is a balanced one, and our People are passionate about, and committed to, making our business inclusive and diverse. We give every individual the space and opportunity to perform at their best and be recognised for the immense value they bring. We empower everyone to have autonomy in their role and encourage them to use their voice in how we can make a positive impact as a firm and shape the future of real estate, the built environment and the impact on the communities we serve. Our collaborative and engaged teams provide excellent and dedicated client service. In our workplace, opinions are respected, everyone is invited to contribute to the success of our business and innovation, and new ideas are celebrated.

In 2021 we celebrated our 125th anniversary and set out Our Desired Future, cemented in three pillars: People Potential, Client Centricity and always Creating our Future, together. Learn more about what sets us apart here.

About The Role

Knight Frank is the largest independent property consultancy in the world and, by the nature of being a partnership, our decisions are made by and for our people with a focus on long-term impact.

Our purpose - to work responsibly, in partnership, to enhance people’s lives and environments - means that we empower our people to have autonomy in their role and encourage them to think differently about how we can make the difference through our work and behavior. For our clients, our purpose drives us to provide innovative property solutions that add tangible value across a variety of sectors and services.

A true partnership is a balanced one and we are committed to making our business inclusive, giving people the opportunity to perform at their best and be recognised for the individual value they bring. Most importantly, we know there is so much we can do together to transform our business and the property industry. We invite you to be at the centre of that change and join a partnership defined by our people and the spirit of possibility.

About you

You’re passionate about Social Media and understand the value it can bring to a brand in terms of storytelling and generating leads. You’re innovative and able to think on your feet whilst also able to work to timelines and manage stakeholder expectations. You have experience managing external agencies and holding them to accountable for their performance. You pride yourself on keeping up-to-date on social media trends, knowing what type of content preforms best on which channels, and what platform algorithms are looking for to accelerate growth. You’re a content creator at heart, love being part of a team, thrive in a fast-paced environments, and are comfortable pivoting between different business needs.

Key Responsibilities

• Responsible executing Knight Frank’s social media strategy for our core channels (Instagram, Facebook, LinkedIn, and YouTube), with an emphasis on increasing channel reach, engagement, and follower growth, as well as assisting with social media governance, accountability and training for Knight Frank’s core social channels

• Managing the UK content calendar, and responsible for the day-to-day planning, creating, scheduling, and publishing of high-quality content for our primary social media channels (with particular focus on all UK divisions), including but not limited to:

• Residential Sales & Lettings

• International Residential

• Commercial divisions

• Rural, Energy & Projects

• Development Services

• Associated brands

• Keeping Knight Frank culturally relevant with ongoing trend and innovation monitoring

• Liaise with members from a wide-range of UK service lines, ensuring alignment with wider marketing, PR, Brand and business objectives, ensuring all creative is on brand

• Monitor growth and leads generated from Social Media, and owning KPI reporting

• Be the primary point of contact for all day-to-day queries Social Media, from posting requests to best practice tips and ad-hoc social media training for UK offices and teams

• Collaborating with content, PR and wider marketing teams to advise on Social Media opportunities

• Support paid media strategy with recommendations or content creation

• Working alongside and managing relationships with third party agencies and suppliers (e.g. Community management, videographers, and editors)

• Collaborating with internal teams (outside of marketing), to ensure their important wins, critical news, or brand initiatives are featured on the appropriate social platforms

• Participate in all aspects of content creation, including:

  • Planning and strategy calls

  • Writing creative briefs

  • Coordinating shoots

  • Content creation / editing

  • Script writing and storyboarding

  • Aligning social and PR objectives

  • Manage messaging, expectations and delivery

• Uphold Knight Frank’s social governance and security by flagging unauthorised or fake social media accounts and other breaches of the Global Social Media Policy and actioning appropriately to protect the Knight Frank brand

• At least 2 years’ experience working in a social media role with a proven track record for scaling account growth (broader digital marketing experience a bonus)

• Experience using Meta and LinkedIn manager platforms with a strong understanding of their reporting and governance (YouTube is a bonus)

• Strong understanding and experience with social media reporting and publishing tools

• You are a Social Media advocate and are able to communicate its power and purpose to stakeholders and the wider business, are process-driven, highly creative, and enjoy creating content

• Excellent communicator who is comfortable working alongside senior business stakeholders, third-party agencies, in internal marketing teams

• Strong planning and organisation skills; ability to prioritise workload in line with business needs and work to deadlines

• A skilled content creator who brings an innovative approach to Social-first content, ensuring all published material is engaging, relevant, and impactful, whilst adhering to brand guidelines

• Must be highly skilled using Canva

• Filming and video editing experience is a bonus

• Experience using Monday.com is a bonus

• Excellent attention to detail

• Self-motivated professional with a ‘can do’ attitude who enjoys being part of a team

Competitive salary

Please note: this is a Direct Search led by Knight Frank. Applications from recruitment agencies will not be accepted nor will fees be paid for unsolicited CVs, even if provided by PSL agencies.