Social Media Coordinator

Introduction:

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

Job Purpose:

Burberry is seeking an experienced Social Media Coordinator to join our Organic Social Media team. You will have a proven track record of demonstrating exceptional knowledge and understanding of the Social Media landscape globally – including content ideation & optimisation, publishing algorithms, building and engaging communities, social listening & reporting, planning & execution of socially-led campaigns, understanding of the latest technologies impacting key global platforms and a proven ability to deliver results with a drive for resting and learning.

You live and breathe social, with your finger on the pulse of what’s trending to build & engage social communities around those trends. You are naturally curious, always seeking out best practice examples – you create them when they don’t exist. You love to break down barriers with new ways of doing things. You will support the day-to-day implementation of the channel strategies globally, with a focus on connecting global and local strategies, emboldening our defined Social KPIs and delivering game-changing strategies across western and APAC channels.

Key Responsibilities:

• Support the day-to-day implementation of social channel strategies, ensuring best in class execution across platforms.

• Understand platform nuances and confidently publish on all social channels, pulling different publishing levers to optimise performance.
• Serve as the APAC platform lead, acting as the key point of contact between global and local teams, coordinating calendars and managing approval processes.
• Track and analyse performance across key KPIs, interpret platform and social data, and deliver actionable insights and optimisation recommendations.

• Be confident using excel to manipulate the data you need to create content and campaign reports

• Own commerce on social platforms, liaising with relevant teams to ensure catalogues are up to date
• Develop and execute social-first campaigns and content that bring Burberry’s brand narrative to life in a culturally relevant way
• Collaborate with creative teams to design and implement innovative, social-first campaigns that engage our audience.
• Identify and respond to trends, ensuring Burberry is part of the wider cultural dialogue in an authentic way
• Confidently manage projects end-to-end, from strategy and content planning through to delivery and execution, ensuring excellence throughout.
• Work with a broad range of social tools for campaign execution and performance analysis - from listening to content-planning
• Staying on top of, and proactively share news, trends, emerging platforms and interesting examples within the fashion sphere
• Champion Burberry’s brand values across all social activations, working closely with cross-functional teams (social media, digital, PR, VIP and events teams) to deliver cohesive, impactful strategies.

Experience:

• An in-depth understanding of all western social media platforms and native content, including but not limited to: Instagram, Facebook, X, Pinterest, Snapchat, TikTok, YouTube

• An understanding of Asian social networks is essential – WeChat, Weibo, Douyin, LINE, Kakao, Little Red Book
• Analytical mind with an understanding of social metrics, and how to interpret data into actionable insights and learnings
• Strong creative instinct with the ability to develop original, highly shareable ideas
• Experience delivering social-first brand campaigns from ideation to execution
• Strong stakeholder management and communication skills
• Highly organised, with the ability to manage multiple projects in a fast-paced environment
• A high attention to detail and a track record of operating in a fast-paced environment is essential