Social Media Content Creator

Location: London

Status: Hybrid - Office 2 days a week

Salary: £42 000 - £48 000

We're building a world where small businesses thrive by helping their people prosper.

Mintago is disrupting the financial wellbeing space, making money health as instinctive as physical and mental health. We're on a mission to get an entire generation smart about their money, and to give employers the tools to back their people properly. We've built the brand and the following, now we need someone who can turn that momentum into a movement.

Sooooo...

If you’re imagining a world where you lead socials for a brand in a fresh, creative way and actually make B2B cool, here’s your chance: we want Mintago to be just that. You’ll work hand-in-hand with our marketing team to bring that strategy to life - creating, editing, publishing, and community-building that keeps Mintago at the centre of the conversation.

• You are the type of person who sees a LinkedIn post and thinks "yuck...I could make this 10x more engaging".
• You build genuine community connections and bring real energy to every platform - no matter your background.
• Most importantly, you love being on camera, engaging with people, and feel super comfortable with being the face and voice of a brand.

You’ll be the human bridge between Mintago and our audience: our buyers (companies) and our users (employees). This is a creative, tech-savvy, hands-on role of a strategic storyteller.

What You’ll Own

Social creative & community building

• Day-to-day presence and engagement across LinkedIn & Meta
• Foster genuine two-way conversations, not broadcast and disappear
• Test new channels such as Reddit or Youtube or content formats

Content that breaks through

• Create thumb-stopping content that makes money smarts feel actionable, engaging and fun
• Video first - you’re the face and voice of Mintago humanising the brand
• Develop our brand voice that's smart, helpful, and refreshingly human
• Support founder personal branding and thought leadership (not corporate fluff)
• Keep up with internet culture, tech trends, and know when to lean in or stay authentic
• Spot opportunities for creative campaigns that other B2B brands wouldn't dare try

Analytics & Strategy

• Track engagement metrics and community sentiment to identify growth opportunities
• Conduct market research and competitive analysis for strategic insights
• Use AI & automation to drive scale, without losing authenticity
• Turn community insights into actionable feedback for the wider team

What Excites You

• You get inspired by human creativity and apply it in a business context
• Being the person behind a brand other B2B companies name when they say: “I want our socials to be like that”
• Making content people actually want to watch, share, and talk about
• Building a community that feels like one - not just a follower count
• Genuine curiosity about what makes online communities tick
• Creating repeatable playbooks and playing with content formats that break the mold
• Test, learn, repeat - and using AI to do it faster without losing the human touch behind it
• Working with a brand who gives you the framework and the freedom to run with it.

What We’re Looking For

• 3+ years in social media or community management - we don't care if it's in B2B, B2C, tech, agency, a shop your auntie owns, or just from building a brand for yourself. All we care is that you've done it before and you can prove it.
• Deep understanding of LinkedIn and Meta - the algorithm, the culture, what actually works
• Comfortable, engaging and confident on camera - with examples of you doing so
• Excellent written communication with a tone that's human, witty, and authentic
• Experience with social management platforms (Hootsuite, Buffer, BuzzSumo etc.)
• Creative strategic thinking with ability to develop innovative engagement initiatives
• Hands-on experience with utilising AI and automation to create, edit, and scale social campaigns (AI clips, comments, video, creative, copy etc,)
• Expertise in graphic design and video editing tools (Figma & Adobe, Canva, Capcut, Descript etc.)
• Comfortable in fast-paced startup environment, where wearing multiple hats is just the job
• An impressive portfolio full of creative social examples that are genuinely unique

Benefits:

• Your work kit (MacBook Pro).
• Hybrid and flexible work
• Budget for equipment to set up your home office.
• A flexible company discretionary unlimited leave policy + your birthday off.
• A £300 yearly budget for your own learning and development.
• Private medical insurance (provided by Vitality)
• Life insurance (provided by MetLife)
• Cash plan (provided by Medicash)
• Enhanced Parental Leave that increases with tenure (1st at 9 months and 2nd level at 2 years)

Mintago Pack Benefits:

• We match your pension contributions up to 4% and you are automatically saving through our pension salary sacrifice scheme
• Access to retail groceries discounts
• Cycle to work and Electric Vehicle scheme
• Mobile and technology salary sacrifice
• Gym discounts
• Holiday package discounts

Why join Mintago?

We’re not a perks platform. We help employers care for their employees’ financial health - pensions, salary sacrifice, access to knowledge, financial advice. We’re building a world where we’re proving that the businesses who thrive are those helping their people prosper.

We’re post Series A, scaling fast, and the product genuinely solves a problem that matters - one in four UK workers say money worries affect their ability to do their job.

At times, we receive more applications than we can review, but we try to respond to applications within the week if possible.