Social Media Content Creator, Automotive

Overview

Office Location - Twickenham

Hybrid Working - 3 days a week in the office / on-location

About The Job

Working within Automotive Studio

At Haymarket, we’re home to some of the biggest and most loved consumer motoring brands in the UK, including What Car?, Autocar, and Classic & Sports Car. Our trusted, remarkable content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We are also home to Automotive Studio, a specialist creative agency crafting award-winning content, digital media, and marketing campaigns for the leading automotive brands. This role sits within Automotive Studio and focuses on creating and coordinating engaging social media content for MG Motor UK.

The Role

• The Social Media Content Creator will develop engaging, social-first content for MG Motor UK across a range of digital and social media platforms.
• Combining creative thinking, copywriting, content planning, production and performance analysis, the role will create content that reflects the MG Motor UK brand, resonates with automotive audiences and supports agreed client objectives.
• Working closely with the Videographer, Project Manager and wider creative team, the Social Media Content Creator will help shape the content calendar, coordinate delivery and use audience insight to continuously improve content performance.

Responsibilities

Key Responsibilities

Content strategy and ideation

• Develop original social media content ideas aligned with MG Motor UK’s brand objectives, tone of voice and automotive themes.
• Work collaboratively with the Videographer, Project Manager and wider creative team to turn ideas and client briefs into engaging social-first content.
• Build and maintain forward-looking content calendars and schedules, ensuring a consistent and varied flow of content.
• Consider the wider content strategy when planning individual posts, campaigns and ongoing content streams.
• Respond appropriately to emerging social media trends, automotive news, product launches and audience interests.
• Support the development of an engaged online community, applying appropriate customer service principles when creating or coordinating responses.

Social media copywriting

• Write clear, compelling and platform-appropriate copy for social media content, including captions, descriptions and video text.
• Adapt copy to reflect MG Motor UK’s agreed tone of voice and the requirements of each social media platform.
• Review copy for accuracy, clarity, consistency and compliance before publication.
• Work with creative and client stakeholders to incorporate feedback and secure the necessary approvals.

Content creation and production

• Create engaging visual and short-form video content for MG Motor UK’s social media channels.
• Operate a DSLR or similar camera system to capture high-quality visual content where required.
• Support content shoots and work professionally with clients, talent and production colleagues on set.
• Ensure content is appropriately formatted and optimised for platforms including YouTube, YouTube Shorts, Instagram, TikTok and Facebook.
• Maintain high standards of quality and brand consistency across all content.

Project and content coordination

• Act as a central point of coordination for MG Motor UK’s social media content, working with the Videographer, Project Manager, freelance editors, creators and other contributors.
• Maintain clear visibility of content status, deadlines, feedback and approvals.
• Coordinate multiple content streams and competing priorities to support timely delivery.
• Use social media management and scheduling platforms, including Brandwatch, to organise, schedule and monitor content.
• Maintain accurate content records and ensure final assets are stored and accessible.

Performance analysis and optimisation

• Monitor social media content performance using relevant platform and management tools.
• Review measures such as audience retention, engagement, click-through rates and video completion rates to understand content effectiveness.
• Use performance data and audience insight to inform future content ideas, formats and publishing approaches.
• Share clear performance observations and recommendations with internal and client stakeholders.

Key Relationships

The Social Media Content Creator will report to and work closely with the Social Media and Production Manager.

The role will collaborate regularly with the Videographer, Project Manager and colleagues across Automotive Studio’s creative, production and social media teams to plan, create and deliver content for MG Motor UK.

The Social Media Content Creator will also build effective working relationships with MG Motor UK stakeholders, freelance editors, external creators, on-screen talent and other production partners. Clear communication and professional conduct will be particularly important when working with clients and contributors during live shoots.

Skills / Experience / Knowledge / Minimum Criteria

Knowledge, Skills & Experience

Knowledge

• Knowledge of social media content creation, management and optimisation across platforms including YouTube, YouTube Shorts, Instagram, TikTok and Facebook.
• Understanding of current social media best practice, emerging formats and short-form video.
• Knowledge of social media content planning, scheduling and publishing processes.
• Understanding of how to build audience engagement and an online brand community.
• Knowledge of content management systems, digital marketing channels and social media scheduling tools, including Brandwatch.
• Understanding of social media analytics and the measures used to assess content performance.
• Knowledge of the automotive industry, including new car audiences, automotive news, product launches and developments in electric and hybrid vehicles.
• Awareness of copyright, intellectual property, advertising requirements and other relevant digital media standards.

Skills

• Strong creative thinking and social media content-development skills.
• Excellent copywriting, spelling and proofreading skills, with the ability to adapt writing for different platforms and audiences.
• Ability to create engaging short-form video and visual content.
• Ability to operate a DSLR or similar camera system to produce high-quality visual assets.
• Strong organisational and planning skills, with the ability to manage multiple content streams and deadlines.
• Excellent communication and relationship-building skills.
• Ability to work effectively both independently and as part of a cross-functional creative team.
• Confidence working professionally with clients and contributors on set.
• Ability to interpret social media data and translate performance information into practical content recommendations.
• Strong attention to detail and commitment to maintaining brand consistency.

Experience

• Relevant experience in social media content creation, content management or social media coordination.
• Experience writing copy for social media channels, supported by a strong portfolio of creative work.
• Experience creating or coordinating short-form video and visual social media content.
• Experience planning and maintaining content calendars.
• Experience using social media management, scheduling or analytics platforms.
• Experience managing multiple priorities and delivering content within a fast-paced environment.
• Experience collaborating with creative, production and project management colleagues.
• Experience working with clients, contributors or talent during content shoots.
• Experience creating content for an automotive or video-focused brand would be advantageous.

A full clean driving licence valid in the UK is required due to the on-location and production requirements of the role.

About You

You will be:

• Creative and passionate about social media and automotive storytelling.
• Curious about emerging platforms, formats and audience behaviours.
• Highly organised and able to plan ahead while remaining responsive to changing priorities.
• An excellent written communicator with a strong eye for detail.
• Collaborative and comfortable developing ideas with colleagues from different creative disciplines.
• Confident working with clients and contributors in a live production environment.
• Analytical and interested in understanding why content performs well.
• Adaptable and comfortable working in a fast-paced environment.
• Accountable and able to take ownership of content from idea through to publication.
• Professional and committed to maintaining high standards of accuracy, quality and integrity.

What Success Looks Like

Success in this role will typically be demonstrated through:

• Consistent delivery of creative, engaging and high-quality social media content.
• Content that reflects MG Motor UK’s brand, tone of voice and agreed client objectives.
• Effective planning and maintenance of content calendars and schedules.
• Timely coordination of copy, creative assets, feedback and approvals.
• Strong written content that is accurate and optimised for the relevant platform.
• Effective collaboration with the Videographer, Project Manager and wider creative team.
• Professional and positive relationships with MG Motor UK and other production stakeholders.
• Appropriate use of Brandwatch and platform analytics to monitor content performance.
• Evidence that audience and performance insight is being used to improve future content.
• A proactive contribution to Automotive Studio’s creative ideas and social media capabilities.

Additional Information

Why work with us at Haymarket?

Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.

Our benefits include:

Our Company benefits:

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more

Disability Confident Employer

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.

To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at [email protected].

More about Haymarket

Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.

We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.

Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.

We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.

As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.

Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.