Social Media Associate

Why join us

Joining Sainsbury's as a Social Media Associate – Insights & Community means being part of a dynamic team that values creativity, innovation and meaningful connections with our customers. You'll have the opportunity to work closely with the Social Media Lead to help deliver our organic social media strategy, ensuring we understand what resonates with our audiences and how we can continuously improve our social presence across Meta, TikTok and YouTube.

With access to industry-leading social listening, reporting and analytics tools, as well as support from agency partners and cross-functional teams, in this role you’ll split your time helping us turn data into actionable insight, alongside being at the heart of our online communities, engaging with customers to help build brand love and fame through thoughtful, timely and relevant interactions.

Throughout your role we encourage curiosity, champion new ideas, and provide opportunities for professional growth in a collaborative environment. Your insights can directly influence our social media content and success!

What you'll do

As a Social Media Associate at Sainsbury's, you will play a key role in supporting the Social Media Lead with social media listening, tracking and reporting including:

• Monitoring performance of all organic output to help us create best in class social content
• Track competitor activity and wider social landscape
• Produce clear weekly and monthly reports with actionable insights and recommendations
• Identify audience behaviour, conversation themes and trends

You will also be responsible for monitoring and managing our online communities across all our organic social media channels include Instagram, TikTok, Facebook and YouTube, ensuring customer interactions are handled in a timely, engaging and brand-safe manner. Working closely with the wider teams and our in-house agency, you will help identify emerging conversations, manage escalations where required, and spot opportunities to proactively engage with our audiences to build brand awareness and positive sentiment.

You will support the delivery of regular reporting for internal stakeholders, contribute social listening insights that inform social and wider marketing strategies, and help identify opportunities for growth, engagement and brand affinity. Your ability to combine analytical thinking with a strong understanding of social platforms and online communities will be critical in helping drive the success of Sainsbury's social media presence.

Who you are

As a Social Media Associate at Sainsbury's, you are a social media enthusiast with a passion for understanding audiences and channels, uncovering insights and building meaningful connections with customers online.

You have a strong understanding of social media platforms, trends and community behaviours, particularly across Instagram, TikTok, Facebook and YouTube. You enjoy using data to tell a story and are comfortable analysing performance metrics, identifying patterns and translating findings into clear recommendations for the rest of the organic social media team.

You are highly organised, detail-orientated and confident managing multiple priorities in a fast-paced environment. Whether responding to customer conversations, identifying emerging trends through social listening, or creating insightful performance reports, you take a proactive and thoughtful approach to your work.

Experience using social media management, listening and reporting tools is desirable, and you are naturally curious about what drives engagement and brand relevance on social platforms. Above all, you're passionate about social media, customer experience and helping Sainsbury's build stronger connections with its audiences every day.

Essential criteria

Experience supporting or managing organic social media channels across platforms such as Instagram, TikTok, Facebook and YouTube.

Experience using social media analytics, listening, reporting or community management tools.

Experience producing performance reports and presenting findings to stakeholders.

Experience monitoring online communities and responding to customer interactions in a brand-safe manner.

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