Shopper Marketing Manager

Shopper Marketing Manager

Slough (Head Office)

We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side.

We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.

Join our snack-loving team

We’re looking for a Shopper Marketing Manager to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.

Who are we?

We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.

About the role

This is a brilliant opportunity to shape how our brands show up for shoppers and bring more happy snacking moments to life with KP Snacks. You will create and deliver insight-led, omnichannel Shopper Marketing plans for key strategic customers, turning insight into engaging campaigns that drive real impact.

Working closely with sales, brand and media agency partners, you will connect the dots between shopper behaviour, retailer strategy and the KP Masterplan. You will identify the biggest opportunities to grow our brands, ensuring they stand out across the full shopper journey.

You will build strong, trusted relationships with customers and media partners, influencing plans and unlocking best-in-class execution every time. With a focus on getting things right first time, you will deliver campaigns with pace, precision and attention to detail.

You will also use performance data and insights to learn, adapt and continuously improve, helping shape future shopper strategy. This role is ideal for someone who is curious, collaborative and proactive, with a passion for making things happen and delivering results.

What’s in it for you?

We believe in rewarding our colleagues and helping them thrive. Here’s a flavour of what we offer:

• Competitive annual salary, annual salary review and annual bonus opportunity, plus KP Pension Plan with up to 7% matched contributions
• 25 days holiday, with the option to buy up to five additional days, plus additional holiday after five years’ service
• Comprehensive healthcare including Single Cover Private Healthcare, Health Cash Plan, Digital GP and Employee Assistance Programme
• Electric Vehicle Car Scheme, supporting more sustainable and cost-effective travel
• KP4ME benefits platform with discounts, cashback and wellbeing support
• Enhanced family-friendly policies to support colleagues at every stage of life

What will you be doing?

• Build insight-led shopper plans with key customers You will develop tailored omnichannel plans using retailer strategy, category insight and shopper behaviour to unlock the biggest opportunities for growth
• Collaborate to deliver the KP masterplan You will partner closely with brand and sales teams to align plans to the KP Masterplan and commercial priorities, ensuring strong stakeholder alignment and standout points of interruption
• Engage and influence key partners You will bring plans to life with retailers and media agencies, building strong relationships, securing support and elevating partnerships.
• Deliver best-in-class execution You will ensure ‘right first time’ delivery through strong briefing, proactive compliance monitoring and a focus on maximising media efficiency and in-store impact
• Drive continuous improvement and capability You will share learnings, champion test-and-learn approaches and provide thought leadership that shapes future shopper strategy and positions KP Snacks as a best-in-class supplier

We’d love to hear from you if you can bring:

• Relevant FMCG and shopper marketing experience You bring experience in FMCG, with strong exposure to Shopper Marketing and an understanding of grocery or impulse channels
• Excellent communication skills You can communicate clearly and confidently, from concise updates to engaging and persuasive presentations
• Strong relationship building skills You build trust quickly with internal stakeholders, retailers and agency partners to deliver shared success
• Highly organised and proactive approach You can manage multiple priorities in a fast-paced environment, take ownership and make things happen with attention to detail
• Strong data and insight capability You are confident using data to shape plans, optimise performance and deliver clear, actionable recommendations

Our purpose

At KP Snacks, we're passionate about creating happy snacking moments through our great tasting snacks and iconic brands. Every day, millions of people enjoy our products, including Hula Hoops, McCoy's, KP Nuts, Tyrrells, Skips, POM-BEAR and Butterkist, making us one of the UK's leading snack manufacturers.

For decades, we've been delighting consumers by combining well-loved favourites with exciting innovations that reflect changing tastes and expectations. We're equally passionate about our people and committed to creating a workplace where everyone can grow, develop and make a real impact.

As part of the Intersnack Group, one of the world's leading snack manufacturers, we combine global expertise with a shared commitment to creating happy snacking moments every day.

We’re committed to inclusion

We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.

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