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Senior Social Analyst (Manager level)

Adelphi Group
1 day ago
Full-time
Hybrid (London, England, United Kingdom)
United Kingdom
Marketing Analytics

Agency:

FleishmanHillard

Job Function:

Consulting

Job Subfunction:

Business and Change Consulting

Job Description:

Why FleishmanHillard?

We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for six years running; and among our firm’s award-winning work we’ve taken home 5 Lions in the past two years at the Cannes International Festival of Creativity.

We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EY’s National Equality Standard (twice!), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age. Do let us know if you need any adjustments made during the interview process.

The team

Within TRUE Global Intelligence (TGI), we are passionate about using research, data and information to uncover insights that are critical to understanding people, sectors, the media, businesses and markets. Our clients not only look to us to help provide them with business-critical answers for today, but to use this knowledge to innovate and plan for the future.

We’re a friendly, hard-working and curious team of researchers and analysts from a wide range of backgrounds. We conceive and deliver both research, measurement and evaluation strategies for clients and teams across the agency.

Our mission is to put intelligence at the heart of all that the agency delivers. We work across the agency’s entire client portfolio, providing research, analytics and intelligence services focused on corporate reputation, brand marketing, patient awareness, stakeholder engagement, tech innovation, B2B sales and product launches.

Role Overview

We’re seeking an experienced Senior Social Analyst (Account Manager level) to join our team. This role is ideal for someone who combines strong analytical thinking with excellent business storytelling. You should be highly fluent in social platforms, internet culture and best-practice-measurement, with the ability to turn complex datasets into clear, actionable insights for clients.

You’ll put those skills to work with our set of Fortune 500 clients – smart social marketers and comms leaders seeking innovative partners to drive their business results. You’ll work on social, digital and AI analytics projects and ongoing workstreams in support of these clients.

Key areas include:

Establishing the structure and set-up of research, measurement, and analysis programmes

Implementing methodologies, writing reports and crafting final deliverables

Providing high-level strategic recommendations to clients and internal teams based on data-driven, contextualised findings and trends.

You will be a partner to clients, advising them on how to implement our findings into their team’s operations and outputs. You will be insightful, curious and eager to share your knowledge with others. You will be in-the-know with the latest developments from key social platforms and have an innovative mindset when it comes to leveraging these in your work.

About 80% of your time will be spent on billable work, and the remaining 20% spent on new business and agency initiatives.

Your day-to-day responsibilities include

End-to-end execution of projects, managing junior analysts and reporting to the account director.

Cultivating strong relationships with clients and cross-functional internal colleagues.

Managing multiple project teams and clients simultaneously.

Employing a wide range of methodologies and techniques for collecting, analysing and transforming relevant social, AI, digital and/or media data into impactful recommendations.

Developing and maintaining process documentation and QC plans for projects.

Escalate issues that impact the timeline, budget, or data quality in a timely manner to Directors on the account.

About you

Experience in social marketing or comms analytics & measurement – working with B2B clients is ideal, but not essential. AI and paid media analytics a nice to have.

Excellent business writing and reporting skills, with the ability to turn data into clear, strategic narratives.

Experience working with earned and owned social measurement frameworks.

Strong written and verbal communication skills with the ability to interact with all levels using both technical and non-technical verbiage. Great at presenting findings to a diverse audience.

Able to build strong working relationships with clients, team members and stakeholders. Previous experience in a client-service capacity is preferred.

Comfortable with asking questions to get to the heart of issues quickly and act decisively while seeing the “bigger picture”.

Technical & Analytical Skills

Hands on experience using Sprinklr Marketing & Social modules (critical) and other listening & research platforms such as Talkwalker, Brandwatch, NewsWhip, Tubular, or Sprout Social/Tagger.

Strong understanding of social media platforms including LinkedIn, Instagram, TikTok, YouTube and Facebook, including platform analytics, algorithms, and content performance metrics.

Experience writing Boolean queries and extracting social, digital or media data.

Strong analytical and problem-solving skills with attention to detail.

Proficiency in Excel, PowerPoint, Google Sheets and Google Slides.

Familiarity with LLMs and AI tools such as ChatGPT, Claude or Gemini.

Not required, but as a bonus: Experience using paid media tools, web analytics tools (Google Analytics, Adobe), AI analytics tools like Bluefish or Profound, or audience research tools like GlobalWebIndex.

Ways of Working

Comfortable managing multiple projects and deadlines simultaneously.

Excellent Project Management skills; capable of setting priorities, meeting deadlines, and managing projects.

Curious, proactive and confident asking questions to get to the root of business challenges.

Coachable, highly motivated, self-starter with the ability to be flexible and precise under tight deadlines.

Strong verbal communication skills and comfortable presenting work to varied audiences.

Able to balance precision, speed and adaptability in a fast-moving environment.

Interested in digital communications trends, audience behaviour and the evolving role of social platforms in brand and corporate communications.

What we offer you:

A warm and friendly team with a fantastic portfolio of global and UK clients

A truly global network, the opportunity to be part of multi-market campaigns, regularly working with colleagues across the globe.

Global mobility, a programme of short-term or permanent exchange opportunities, particularly in EMEA or the US.

A strengths-based L&D framework with an in-house coach and development opportunities for career defining work.

Flexibility. We’ve fully embraced hybrid and flexible working. We have a great office and human contact remains an important element of our culture

Work-life balance, we all work hard but having a life outside work matters to all of us, and we support each other to achieve it.

Culture Club – from office manicures, nutritionists, in-house massage and acupressure sessions, to Yoga on the roof terrace, quizzes, boot camps, exhibits and summer and Christmas get-togethers.

Opportunities to join our Employee Resource Groups (global and local)

A Career Guardian Scheme for underrepresented talent and mentorship opportunities

Pro-bono comms, volunteer opportunities and personal charity matching

30 days of holiday plus a day off on your birthday (or that of your child), plus all days between Christmas and New Year and a buy-back scheme for those who want more.

6-12 week sabbaticals!

BUPA medical cover – including 24/7 virtual GP, funded eye tests, fertility, and menopause support.

Permanent Health Insurance

Employee Assistance Programme (EAP)

Generous Pension contributions, personal finance clinics and Life Assurance

Discounted gym membership and FHeel Well reimbursement

Cycle2Work scheme and season ticket loans

Generous parental leave and emergency childcare provision

Passion Project Grants – funding for your passions outside of work

Retail, dinner or spa vouchers for key milestones

Omnicom employee discounts across a variety of high-street retail, travel and entertainment venue

We will always treat your data in the strictest confidence. For further information our Data & Privacy policy is located on our website.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/