Senior Product Marketing Manager

Want to join a team of passionate people who want to build a future where no one dies from skin cancer?

About us

Skin Analytics is an award-winning, health tech company that deploys world-leading skin cancer pathways using AI as a medical device, DERM.

Following our recent £15M series B funding, regulatory milestones hit, and doubling from 50 to 100 headcount in 2025, we're ready to scale further internationally, making history for AI in healthcare and the future of dermatology.

We're proud to epitomise AI for good - with a Class III CE mark, DERM is the only AI as a medical device approved to make clinical decisions autonomously in the cancer space, as well as being the first company to receive a NICE recommendation for use across the NHS.*

DERM is deployed at more than 28 NHS organisations where we enable patients to gain significantly quicker access to skin cancer diagnosis. If that's not enough, we also collaborate with some of the largest health insurers to reach patients in their own homes.

We are a team of passionate people on a mission to build a future where no one dies from skin cancer.

Brief overview

This role owns the messaging architecture that underpins everything the marketing function produces. Builds and maintains the positioning and messaging platform that makes the company's strategic transition commercially effective across multiple products, markets, and audiences. Operating in close partnership with Product and commercial leadership, the output will directly impact how products are understood and adopted at a system and national level.

Responsibilities

Messaging and Positioning

• Builds and maintains the core messaging framework across DERM audience platforms. Defines positioning, value proposition, proof points, and claims by product, audience and market
• NHS strategic narrative: Develop the positioning for product transitions, and future lifecycle stages, articulating a clinically credible and scalable adoption pathway. Defines how Skin Analytics differentiates from competitors and makes the case for systemic adoption in primary and secondary care.
• Defines the strategic positioning and competitive differentiation for international expansion in partnership with commercial leadership. Sets the foundation the PMM executes against.
• Define and build Market entry positioning for priority International markets, accounting for differences in healthcare system structure, clinical procurement culture, and regulatory context in each geography

Claims Governance

• Build and maintain the claims library in conjunction with Medical Director / Research teams. Define the process and governance for adding, updating, and retiring claims, ensuring the team can produce compliant content at speedy sign-off.
• Works with Clinical and Innovation teams to understand forthcoming clinical evidence and ensures marketing positioning is built to leverage it.

Sales Enablement

• Develops the Sales Enablement Framework for commercial teams: battle cards, pitch decks, case study briefs, objection handling, and market-specific materials.
• Ensures the PMM delivers the sales enablement content, and it is built, stored, and tracked so commercial teams have a single, current resource base and adoption can be actively measured.
• Run structured win/loss analysis and translate findings into updated messaging, positioning, and enablement materials with clear commercial accountability for outcomes

Go-to-Market

• Owns the go-to-market process for new products (launch playbooks) and product updates.
• Briefs the Marketing Manager on digital content requirements based on messaging framework, ensuring campaign execution is consistent across all channels

Accountable for

• Win rate and sales cycle length, improvement attributed to sales enablement quality
• Claims library completeness and adoption rate by team
• Launch readiness, integrated with product team to ensure products launched with complete messaging and enablement on time
• Commercial team satisfaction with PMM output, measured through regular and structured feedback

Required Experience

• Demonstrated track record developing and owning positioning and messaging frameworks for complex B2B products in a multi-market, multi-audience environment. Healthcare, medtech, or clinical SaaS experience is strongly preferred.
• Proven ability to design and synthesise market, customer, and competitive intelligence into positioning that differentiates the product. Previous evidence that intelligence directly shaped positioning decisions and commercial differentiation.
• Experience running structured win/loss analysis and ability to translate findings into updated messaging and sales enablement with measurable commercial impact.
• Experience working between product, commercial, and marketing teams to translate product capability into commercially compelling narratives.
• End to end GTM ownership across the full launch lifecycle: strategy, goal setting, cross functional alignment, execution, measurement, and post-launch review.
• Evidence of managing conflicting priorities and tensions across different functions and products.
• Proficient with HubSpot reporting and attribution tools to measure the commercial impact of PMM output: win rates, deal velocity, and enablement adoption rates. (or equivalent experience on Salesforce)
• AI Literacy Actively uses AI tools as part of day-to-day workflow: competitive intelligence synthesis, market research, positioning iteration, and sales enablement development.
• Comfortable with prompt engineering for efficient content and research tasks; able to produce high-quality, on-brand materials at pace using AI tooling.

Benefits

Competitive salary

Share options package - all our employees have ownership in the company

Private healthcare

Company pension incl. salary sacrifice options

25 days annual leave + 5 day company shutdown in August + bank holidays

Enhanced parental leave - includes adoption & foster

Yellownest Salary Sacrifice Nursery Scheme - save with workplace nursery scheme

Bike to work scheme

Training budget

Weekly catch-ups, monthly meetings to talk about you, your ambitions and work on your development

Lots of fun social activities!

Our Values

Building a Strong Foundation

Always Learning

Lead from the Front

Tough and Resilient

The Real Stuff

Skin Analytics embraces and is committed to diversity and equal opportunities. We are dedicated to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. If you need any adjustments during our hiring process, you can indicate that at the next step.

AI usage in our hiring process

If you submit an application to us, you will consent to AI playing a role in your hiring process. No hiring decision is ever made by an algorithm alone. Every AI-generated summary, screening result, or note is reviewed, verified, and, if necessary, corrected by a member of our recruitment team. Humans make the final call on who moves forward and who receives an offer.

You can find more information about how we use AI in our hiring process here.