Senior Organic Search Executive

About us

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline

Now Europe’s number 1 downloaded rail app, with over 135 million monthly visits and £6.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.

Introducing the Trainline Growth Team

Organic Search sits at the heart of Trainline's Growth team, helping millions of travellers discover Europe's leading independent rail and coach platform through both traditional search and the fast-evolving world of generative AI engines. As Europe's number one downloaded rail app, we're on a mission to make travel as simple, seamless and affordable as it should be, and this role plays a genuine part in getting us seen and found by the people who need us.

You'll work closely with the Organic Search leadership team, shaping how Trainline shows up across search engines and AI-generated answers alike, while collaborating with technical SEO, engineering, marketing and go-to-market colleagues. It's a role with real scope to influence visibility strategy and get hands-on with both the craft of content and the emerging discipline of GEO.

In this role as the Senior Organic Search Executive, you will...

• Conduct keyword and topic research covering both traditional search intent and conversational AI queries, and use it to shape meta titles, descriptions, H1s and on-page content
• Create and publish editorial content and landing page copy optimised for both SEO and GEO, in line with Trainline's brand tone of voice
• Check content and copywriting regularly for local accuracy and effectiveness
• Identify and flag technical issues affecting content visibility, crawling, indexing and AI crawler access, working with technical SEO and engineering to resolve them
• Monitor competitor performance across search and generative engines, tracking visibility and citation share to spot content gaps and inform decisions
• Own strategies to grow Trainline's visibility and citation share in generative engines, from spotting opportunities through to delivery
• Keep on top of the fast-moving AI search landscape and share relevant updates with the wider team
• Partner with other marketing channels and go-to-market teams to build a localised SEO and GEO content roadmap

We'd love to hear from you if you have...

• Fluency in English, as this role focuses on supporting English-speaking markets
• Experience working in Enterprise SEO and executing organic search strategies
• An understanding of how search engines crawl, index and rank content, alongside a working knowledge of how generative engines source and cite information
• Familiarity with structured data and schema markup to improve visibility for both search engines and AI consumption
• Confidence using analytics tools such as Google Search Console and Google Analytics, and you're happy to pick up new tools as needed
• Experience with SEO and GEO tools such as SEMRush, Screaming Frog, Botify, Ahrefs or Profound would be helpful
• A curious, proactive approach to using AI tools to improve productivity and ways of working
• Strong written communication and copywriting skills, with the ability to bring creative solutions to complex SEO and GEO challenges
• Comfort working across a CMS platform, managing multiple deadlines, and reporting on KPIs in a fast-paced environment

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!

We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:

• Think Big - We're building the future of rail
• Own It - We focus on every customer, partner and journey
• Travel Together - We're one team
• Do Good - We make a positive impact

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!