Senior Marketing Operations Manager, EMEA (Data & Analytics) [Maternity Cover]

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

Marketing Operations plays a critical role in creating the foundations for marketing success. At Clarion, we have built a strong community of Marketing Operations professionals across our diverse sectors who are transforming how we utilise customer data, automate processes, optimise the customer journey, and measure performance.

We are now seeking a Senior Marketing Operations Manager, EMEA ( Data & Analytics) to lead our centralised Data & Analytics function across EMEA.

This role will own how marketing data is structured, analysed, and activated across the business, enabling teams to make insight-led decisions that drive performance and commercial growth.

You will lead a specialist Data & Analytics team responsible for reporting, data integration, data governance and customer insight across a growing marketing technology stack (Salesforce, Pardot, GA4,GTM, Treasure Data, Power BI, Hotjar and Clarity).

This is a high-impact leadership role, ideal for someone passionate about driving operational excellence in data and analytics, building cross-functional capability, and leading a team that delivers insight to support the full marketing lifecycle.

The Candidate:

Marketing Operations at Clarion Events is underpinned by five core principles and the successful candidate will be able to demonstrate successful outcomes across all of them:

• Data Steward – guardian of our customer data who curates its health, growth, engagement and richness to extract maximum value for our business
• Marketing automation expert - unlocks the capability of marketing automation to reduce manual process, optimise dataflows and enhance customer experience
• Commercial connector - ability to connect the dots between commercial goals, data, process, insight and people that enables successful decision making
• Insight obsessed - driven to understand ‘why’ and takes the initiative to identify trends and gaps that others may look past to uncover new routes to success
• Voice of customer - a respected voice that utilises qualitative and quantitative feedback to constantly refine our understanding of customers and empowers our teams with this knowledge

Key Responsibilities:

Leadership & Strategy

• Define and lead the Data & Analytics strategy within Marketing Operations
• Manage and develop a high-performing team, setting clear priorities and standards
• Act as the senior lead for marketing data, aligning analytics with commercial goals

Operational Excellence & Scalability

• Design and implement scalable, standardised processes for data management, reporting, and insight delivery
• Drive operational efficiency by identifying and removing bottlenecks, streamlining workflows, and accelerating speed to market
• Own prioritisation and delivery of analytics workload, improving task planning, automate processes, and improve team capacity and project delivery across Essential and Enhanced shows

Data, Reporting & Insight

• Own end-to-end marketing performance reporting and KPI frameworks
• Oversee dashboards (Power BI) and ensure consistent, accurate reporting across teams
• Deliver actionable insights to improve campaign performance, customer engagement, and conversion
• Lead analysis across the full customer journey, including funnel performance and attribution

Data Management & Governance

• Own data management and integration across platforms (GA4, GTM, Salesforce, Pardot, Treasure Data)
• Ensure data quality, consistency, and compliance (GDPR/PECR)
• Enable effective segmentation, tracking, and data accessibility for marketing teams

Best Practice & Continuous Improvement

• Establish, document, and scale best practices across data & analytics
• Promote a culture of continuous improvement, experimentation, and knowledge sharing within the MOPs community
• Benchmark performance and lead regular reviews to identify areas for refinement and growth

Knowledge, Skills & Behaviours:

• Process-driven and outcomes-focused, with a mindset for continuous improvement and innovation
• Strong understanding of workload and resource management tools and methodologies, with a focus on scaling team output and improving cross-functional collaboration
• Passionate about marketing, the importance of the customer and connecting data across multiple systems to show the full impact of marketing
• Proven ability to lead through change, embedding new processes and technologies while gaining team buy-in
• Proven experience and demonstrated aptitude for all aspects of marketing operations including, but not limited to, CRM & marketing automation, data strategy, website analytics, data visualisation
• Expertise in analysing and interpreting data through visualisation (Power BI experience desirable)
• Experience working in a matrix organisation structure with skills to successfully manage multiple key stakeholders and competing demands
• Demonstrated ability to design and implement scalable processes and workflows that drive efficiency, consistency, and high performance across marketing operations
• Highly organised with excellent project management skills; capable of managing multiple priorities in a fast-paced environment
• Superior verbal and written communications skills with high attention to detail
• A positive and collaborative attitude and passionate about operational excellence

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees

Our Values

Passion

We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.

CARE

We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.

Imagination

Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.

TRUST

We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us.

Equal Opportunities

We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.

Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.

When recruiting new employees or providing opportunities for promotion, we will:

• Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;

• Ensure that no person is unlawfully discriminated against;

• Select the best person for the role based on their skills, qualifications and abilities.

This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.