Senior Marketing Operations Manager, EMEA (Campaign Operations)

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

Marketing Operations plays a critical role in creating the foundations for marketing success. At Clarion, we have built a strong community of Marketing Operations professionals across our diverse sectors who are transforming how we utilise customer data, automate processes, optimise the customer journey, and measure performance.

We are now seeking a Senior Marketing Operations Manager, EMEA ( Campaign Operations) to lead our centralised Campaign Operations function across EMEA.

This role will own how marketing campaigns are built, executed, and optimised across the business, ensuring scalable, efficient delivery that drives engagement and commercial impact.

You will lead a specialist Campaign Operations team responsible for marketing automation, segmentation, and process optimisation across a growing marketing technology stack, including Salesforce, Pardot, Qualified, and AB Tasty.

This is a high-impact leadership role, ideal for someone passionate about driving operational excellence in campaign delivery, embedding scalable processes, and leading a team that delivers high quality execution across the full marketing lifecycle.

The Candidate:

Marketing Operations at Clarion Events is underpinned by five core principles and the successful candidate will be able to demonstrate successful outcomes across all of them:

• Data Steward – guardian of our customer data who curates its health, growth, engagement and richness to extract maximum value for our business
• Marketing automation expert - unlocks the capability of marketing automation to reduce manual process, optimise dataflows and enhance customer experience
• Commercial connector - ability to connect the dots between commercial goals, data, process, insight and people that enables successful decision making
• Insight obsessed - driven to understand ‘why’ and takes the initiative to identify trends and gaps that others may look past to uncover new routes to success
• Voice of customer - a respected voice that utilises qualitative and quantitative feedback to constantly refine our understanding of customers and empowers our teams with this knowledge

Key Responsibilities:

• Leadership & Strategy

Define and lead the Campaign Operations strategy within Marketing Operations

• Manage and develop a high-performing team, setting clear priorities and standards
• Act as the senior lead for campaign execution, aligning delivery with commercial and marketing goals

Operational Excellence & Scalability

• Design and implement scalable, standardised processes for campaign planning, build, QA, and execution
• Drive efficiency by streamlining workflows, reducing manual effort, and improving speed to market
• Own prioritisation and delivery of campaign operations workload, improving task planning, automate processes, and improve team capacity and project delivery across Essential and Enhanced shows

Campaign Delivery & Execution

• Oversee end-to-end campaign setup processes (email automation, asset set up, website optimisation, conversational marketing)
• Ensure campaigns are delivered accurately, on time, and aligned to best practice
• Own campaign QA processes, ensuring consistency and quality across all outputs
• Support complex campaign builds, segmentation, and automation journeys where required

Marketing Automation & Technology

• Own and optimise the use of marketing automation platforms (e.g. Pardot)
• Drive adoption of tools such as Qualified and AB Tasty to enhance engagement and conversion
• Identify opportunities to automate processes and improve campaign effectiveness
• Partner with Data & Analytics to ensure accurate tracking and data flow across campaigns

Optimisation & Enablement

• Embed a test-and-learn approach across campaigns, including A/B testing and journey optimisation
• Enable marketing campaign teams through clear processes, documentation, and best practice guidance
• Reduce reliance on manual execution through scalable frameworks and automation

Knowledge, Skills & Behaviours:

• Process-driven and outcomes-focused, with a mindset for continuous improvement and innovation
• Strong understanding of workload and resource management tools and methodologies, with a focus on scaling team output and improving cross-functional collaboration
• Passionate about marketing, the importance of the customer and connecting data across multiple systems to show the full impact of marketing
• Proven ability to lead through change, embedding new processes and technologies while gaining team buy-in
• Proven experience and demonstrated aptitude for all aspects of marketing operations including, but not limited to, CRM & marketing automation (advanced Pardot experience desirable), conversational marketing, website optimisation
• Experience working in a matrix organisation structure with skills to successfully manage multiple key stakeholders and competing demands
• Demonstrated ability to design and implement scalable processes and workflows that drive efficiency, consistency, and high performance across marketing operations
• Highly organised with excellent project management skills; capable of managing multiple priorities in a fast-paced environment
• Superior verbal and written communications skills with high attention to detail
• A positive and collaborative attitude and passionate about operational excellence

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees

Our Values

Passion

We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.

CARE

We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.

Imagination

Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.

TRUST

We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us.

Equal Opportunities

We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.

Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.

When recruiting new employees or providing opportunities for promotion, we will:

• Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;

• Ensure that no person is unlawfully discriminated against;

• Select the best person for the role based on their skills, qualifications and abilities.

This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.