Senior Marketing Manager - Maternity Cover

SENIOR MARKETING MANGER - Maternity Cover - 6 months |  LANGLEY

Travel obsessed? Big tech fan? Hey, you’re in good company. If you want to be part of the industry that makes the world go round, then look no further. 

Travelport is the brains behind lots of your travel bookings- plane, car or hotel. Our technology is used to book that magical holiday, infamous bachelorette party or long overdue school reunion. While we can’t solve mosquito bites or lost luggage, we can simplify a lot of the technical parts of travel, and we’re looking for the best thinkers to help us do it.

We’re hiring right now for a Senior Marketing Manager - Product Adoption and Launch! Search for #Travelport on LinkedIn and hear from our amazing team.

How you’ll make an impact:

Our Senior Marketing Manager - Product Adoption and Launch will work with our Commercial Marketing and Product Marketing teams at Travelport. In this role, you will be at the forefront of introducing new products and content into the market, focusing on driving market awareness, enhancing brand perception, and fostering product adoption throughout the product lifecycle.

You will work closely with the Commercial Marketing and Product Marketing teams to ensure cohesive, effective, and impactful go-to-market strategies that support product success. This role requires a strong understanding of the travel and technology landscape, expertise in managing product launches, and the ability to create marketing campaigns that resonate with target audiences.

Your role in action:

• Product Launch Strategy: Work with the development and execution of go-to-market strategies for new product launches, ensuring impactful entry into the market and effective communication of product value propositions. Partner with Product Marketing and our Content and Design team to develop messaging that addresses customer needs and market trends.
• Market Awareness & Perception: Design and execute marketing campaigns to build awareness and improve the perception of new products and content in the market. Collaborate with PR, content, design, and digital marketing teams to maximize reach and engagement.
• Product Adoption & Lifecycle Marketing: Drive the adoption of products across their lifecycle by creating campaigns that engage existing customers, highlight product benefits, and encourage ongoing usage. Monitor adoption metrics and adjust strategies to optimize engagement and satisfaction.
• Cross-Functional Collaboration: Work closely with the Product Marketing to ensure alignment between product positioning, messaging, and market needs. Partner Commercial Marketing teams to integrate customer insights into adoption campaigns and tailor strategies for different customer segments.
• Customer and Sales Enablement: Develop marketing assets, and partner with Product Marketing to produce training materials, and sales enablement tools to support the commercial teams and empower them to communicate the value of new products effectively. This includes creating case studies, and demo content.
• Campaign Management: Work closely with the Head of Customer Marketing for the creation and execution of integrated marketing campaigns that leverage multiple channels, including email, webinars, events, content marketing, and digital advertising, to reach target audiences and drive adoption.
• Data-Driven Decision Making: Analyze campaign performance and adoption metrics to refine strategies, identify new opportunities for engagement, and provide actionable insights to stakeholders. 

Could this be you?

1. Experience in similar role 

1. Product launch expertise, ideally within the technology sector

Proven track record of launching B2B or B2C technology products or platforms, with demonstrable experience taking products from concept to market and then driving adoption at scale

1. Go-to-Market strategy development

Ability to build GTM plans including positioning, messaging, sales enablement, customer communications, and multi-channel campaign execution

1. Cross-functional stakeholder management

Experience collaborating with product, sales, customer success and regional teams to align priorities and drive co-ordinated execution

1. Strong analytical skills

Ability to define success metrics, track adoption KPIs, measure campaign performance and optimise based on insights

1. Cross-cultural (regional or global) experience

Experience working across countries and cultures, ability to balance global and regional needs

1. Strong brief-writing skills and ability to distil complex product features into compelling benefits

Preferred

1. Customer lifecycle marketing

Fluency in customer onboarding, adoption programmes, and retention initiatives

1. B2B enterprise marketing experience

Background in complex B2B sales cycles (SaaS, API platforms, or infrastructure) with understanding of buyer journeys and technical audiences

Discover why our teams love working here

Where do we start! Our benefits package includes:

We offer a package that includes 25 days annual leave per annum, hybrid working model, pension contribution, private medical, life assurance and personal travel insurance. 

Search for #lifeattravelport & #travelportGDL for our employee stories on LinkedIn!

Your journey at Travelport starts here.

Our application process is quick, easy, and hassle-free — apply in just a few minutes!

We are an equal opportunities employer and will consider all qualified applicants purely on their skills and abilities. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation, if needed.