Senior Field Marketing Manager

Siteimprove is a global leader in digital accessibility, content optimization, and web governance, empowering organizations to deliver inclusive, high-performing digital experiences. With the launch of Siteimprove.ai, the only enterprise platform that unifies content compliance and content performance, we are leading the way in the AI era, helping organizations ensure content performs for both humans and AI. From accessibility to SEO, analytics, and content strategy, our platform enables organizations to optimize content that is both compliant and discoverable.

We are looking for a Senior Field Marketing Manager who leads with industry insight and ABM strategy, and backs it up with flawless field execution. This role is the connective tissue between our top ICP accounts and the campaigns, events, and programs that move them through pipeline.

You will own an integrated field marketing motion: building industry-led, ABM-fueled campaigns that target our highest-priority Commercial accounts by vertical and business scale, then activating them through regional events, executive programs, digital plays, and high-touch account sequences. Everything you run is measured by pipeline influence and revenue contribution.

What you will be doing

ABM Campaign Strategy & Execution

Design and own a tiered ABM program (1:Few, 1:Many) by industry vertical, partnering with Sales and RevOps to build and prioritize the target account list using intent signals (6sense, Revic).

Build personalized, multi-touch campaign sequences across outbound, direct mail, digital, and executive programs to move accounts from awareness through pipeline.

Industry & ICP Vertical Programs

Develop and execute integrated campaigns tailored to priority industry verticals, partnering with Product Marketing to translate positioning into programs that speak directly to ICP business challenges.

• Identify and activate industry events, associations, trade publications, and communities to build brand relevance and pipeline within target verticals.

Commercial Pipeline Programs

• Own program strategy for the Commercial segment across new logo and expansion pipeline, designing the right mix of roundtables, conferences, webinars, and VIP dinners for the sales motion.

• Serve as the day-to-day marketing partner to Sales and BDR leadership, enabling teams on campaign context and follow-up cadences and leading regular pipeline attribution reviews.

Regional Field Events & Programs

• Plan and execute a regional event calendar, including owned events, third-party trade shows, executive roundtables, roadshows, and virtual programs directly tied to pipeline goals.

• Own pre-event account selection, post-event follow-up playbooks, and BDR enablement to maximize event ROI.

Performance, Attribution & Budget Ownership

• Own the field marketing budget and define campaign KPIs across sourced pipeline, influenced pipeline, MQL-to-SQL conversion, cost-per-opportunity, and event ROI.

• Use Dreamdata for multi-touch attribution and build dashboards to present performance to marketing and sales leadership on a regular cadence.

Marketing Technology & AI-Enabled Execution

• Optimize use of marketing automation (Pardot/HubSpot/Marketo) for segmentation, campaign automation, and reporting.

• Demonstrate efficiency with AI tools to accelerate content personalization, campaign sequencing, and performance analysis.

What we will require of you

• 6 to 8 years of progressive experience in field marketing or demand generation within a B2B SaaS or enterprise technology company.

• Proven hands-on ABM execution experience, you have built and run 1:Few and 1:Many programs, not just theorized about them.

• Demonstrated success driving sourced and influenced pipeline, with the ability to clearly connect your campaigns to revenue outcomes.

• Direct experience working with Commercial and/or Enterprise sales teams on territory planning, account selection, and campaign alignment.

• Strong proficiency in automation platforms (Pardot, HubSpot, or Marketo) and Salesforce.

• Experience with an intent data or ABM platform (6sense, Demandbase, or Revic).

• Excellent project and program management skills, you run multiple campaigns simultaneously without dropping details.

• Analytical and data-fluent, you build your own reports, interpret attribution data, and present pipeline performance with confidence.

• Proven ability to operate independently, prioritize in a fast-moving environment, and drive programs from idea to results.

• Experience managing project timelines and reporting on performance.

In addition, we hope you will appreciate:

• Rest and relaxation: 25 days of annual leave plus 10 paid public holidays, giving you time to recharge, focus on your wellbeing, and take meaningful time away when you need it.
• Comprehensive benefits: Private Medical Insurance, enhanced family leave and Step Back-In programme, wellbeing support through Canada Life (including 24/7 GP access, mental health services, fitness and wellbeing programmes), life assurance, and travel-to-work reimbursement—supporting you and your family at every stage.
• Prepare for the future: Aviva workplace pension with employer contributions, helping you plan confidently for your long-term financial wellbeing.

Siteimprove is an equal opportunity employer

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

Siteimprove is a global corporation that has developed data practices to ensure your personally identifiable information is appropriately protected. Please note that personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at https://siteimprove.com/en/privacy/.