Senior Director of Thought Leadership and Solution Marketing
Equinix
22 days ago
Full-time
On-site
London, United Kingdom
- Develops integrated marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement. Develops business plans and product positioning in the marketplace. Aligns content, sales enablement, timing and delivery of marketing messaging to maximize the impact. Oversees market research, monitors competitive activity and identifies customer needs
- Own and drive Equinix’s global thought leadership agenda, defining the ideas and perspectives that position Equinix as the category-defining voice on AI infrastructure, multi-cloud connectivity, and data sovereignty
- Develop and steward the company’s core intellectual property — the frameworks, points of view, and research that underpin the company narrative
- Lead a rolling thought leadership calendar across executive by lines, whitepapers, research reports, and industry commentary that maintains consistent, differentiated positioning
- Identify emerging technology and market trends — distributed AI, agentic networks, sovereign infrastructure — and translate them into forward-looking perspectives before the market catches up
- Serve as the strategic content partner to the CEO, CRO, and CBO, ghostwriting and developing high-impact bylines and keynote narratives for Tier 1 publications and industry events
- Build and lead a world-class content engine producing flagship long-form pieces, executive narratives, and research-driven assets that earn attention — not just fill a content calendar
- Commission and oversee original market research in partnership with analyst firms (Gartner, Forrester, IDC) to generate proprietary data that powers press, analyst, and sales conversations
- Develop an impactful customer storytelling program — producing documentary-quality customer narratives that make Equinix’s platform transformation visible and credible
- Establish content quality standards and editorial governance across the marketing organization, ensuring every external asset reflects the platform company voice Equinix is building
- Maintain a deep understanding of the competitive landscape — hyperscalers, telcos, and emerging players — and develop content that sharpens Equinix’s differentiated position without ceding neutrality
- Partner directly with executive leadership to develop keynote speeches, major presentation narratives, and high-stakes written communications
- Build and maintain a suite of core messaging architectures — for different audiences, verticals, and use cases — that sales, marketing, and communications teams can draw fromconsistently
- Translate complex technical capabilities into compelling business narratives that resonate with CIOs, CTOs, CFOs, and board-level audiences
- Prepare executive thought leaders for media appearances, analyst briefings, and major speaking engagements with sharp, defensible points of view
- Build, lead, and develop a high-performing thought leadership and content team, including writers, researchers, and content strategists located globally
- Develop succession plans and individual growth strategies for team members; foster a culture of intellectual curiosity, editorial excellence, and commercial impact
- Manage relationships with external editorial partners, research firms, journalists, and specialist content agencies
- Partner with Product Marketing, Communications/PR, Analyst Relations, and Demand Generation to ensure thought leadership content flows across all channels and serves all commercial objectives
- Collaborate with regional marketing leaders in AMER, EMEA, and APAC to adapt global narratives for local market relevance without fragmenting the core positioning
- Work closely with Sales Enablement to ensure thought leadership assets are translated into tools that accelerate pipeline and support customer conversations
- Act as an internal content authority — advising on messaging hierarchy, narrative consistency, and positioning decisions across the business
- Impact Metrics
- Equinix executives regularly quoted in Tier 1 business and technology press as authoritative voices on AI infrastructure
- Analyst firms (Gartner, Forrester, IDC) adopt Global Connectivity Cloud language and reference Equinix in category-defining reports
- Measurable increase in content-influenced pipeline and prospect engagement with thought leadership assets
- Customer storytelling program generates earned media coverage that extends Equinix’s reach beyond owned channels
- Consistent, differentiated messaging adopted across global sales and marketing teams