Senior Business Analyst

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Senior Business Analyst with e-commerce experience wanted to be a key part of the team, taking the initiative in ensuring the business needs of our client are fully documented, understood and met by the proposed solution.

This is a contract role based in London.

What you’ll get to do

• Gather and document complex requirements and translate them into clear user stories and acceptance criteria that can be used and interpreted by both business and technical users. This will involve planning, running and facilitating workshops, and assessing source documentation from the customer
• Manage, guide and support other BAs on your project or in the wider team
• Identify and recommend options for potential solutions and assessing them for both technical and business suitability
• Create logical and innovative solutions to complex problems
• Present proposals to clients
• Manage a scrum / delivery team through to go live
• Analyse business systems in order to recommend efficiencies
• Provide estimates for analysis and project work in conjunction with Project / Programme managers
• Communicate and collaborate with developers, testers and a variety of end users to ensure all solutions deliver customer satisfaction
• Provide training to users of a new system as required
• Plan and work flexibly and support other BAs to meet deadlines
• Keep up to date with technical and industry sector advances and be able to share your knowledge with credibility
• Maintain great client and internal stakeholder relationships all levels of the organisation
• Maintain consistently high levels of client satisfaction and effectively escalating business critical situations to as required
• Manage situations and problems internally and externally

What you should have

• Extensive experience working as a Senior Business Analyst on large ecommerce or digital experience projects
• Experience coordinating and delivering Discovery workshops
• Experience delivering requirements for eCommerce projects
• Experience of working supplier side and managing client stakeholders and 3rd parties
• Able to plan, and run large workshops with senior client stakeholders and manage senior stakeholders effectively
• Highly proactive, talented, enthusiastic, focused, eye for detail, professional. Keen to learn and to challenge for smarter ways of doing things; a team player proud of their work who wants to share it.
• You like working in a fast-paced environment and are ready to inspire outstanding online shopper experiences for consumers and brands, no matter what product, service, sector, device or channel!
• You will be happy working at client locations when needed
• Experience of Agile software delivery
• Business Process mapping and engineering experience
• Retail / brand experience
• Production of high quality user stories and acceptance criteria
• Analysis and design of systems (package integration and bespoke development)
• Ability to work on your own initiative to an agreed action plan
• Strong communication skills - as this role requires a high level of communication, interpersonal, influencing and presentation skills
• Strong problem solving, time management and organisational skills
• Strong commercial awareness and business acumen
• Energetic, enthusiastic with strong attention to detail

Bonus points if you have

• Scrum Master qualification
• Certified Scrum Product Owner
• Experience in working on B2B platforms

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.

We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.

And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How we use AI in the recruitment process: To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process

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At WPP Enterprise Solutions

WPP Enterprise Solutions is one of the four main operating pillars of WPP (the world’s largest advertising and communications company). WPP Enterprise Solutions functions as the business transformation and consulting arm that connects marketing strategy directly to execution.

What we do:

• Agentic and Generative AI: Operationalising production-grade AI at scale to optimize customer experiences and marketing workflows.
• Digital Commerce and Mobile Technology: Building platforms that handle global-scale commerce
• Customer Experience (CX) & CRM: Orchestrating end-to-end CX and CRM and loyalty systems that humanise relationships between brands and consumers.
• Content and Data: Developing unified technology solutions that deliver high-impact content at scale.

WPP Enterprise Solutions unifies over 10,000 technology and business transformation experts globally. Operating across more than 40 markets across North America, Latin America, EMEA, and APAC

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.

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