Senior Brand Marketing Manager

My Money Matters is a leading financial health platform on a mission to help public sector workers make the most of their salary - through education and products like pension top-ups, on-demand pay and automated savings.

Right now, 72% of public sector workers are just one bad month away from financial difficulty. We exist to change that. Through innovative financial products, education, and our digital money coach, we help people take control of their financial future, whether that’s buying their first home, boosting their pension, or planning for retirement. Already trusted by major organisations including the NHS, we’re growing quickly and building a team of ambitious, commercially minded people who want their work to genuinely matter.

Senior Brand Marketing Manager

London (occasional travel) | UK based applicants only

My Money Matters is a leading financial health platform on a mission to help public sector workers make the most of their salary - through education and products like pension top-ups, on-demand pay and automated savings.

Right now, 72% of public sector workers are just one bad month away from financial difficulty. We exist to change that. Through innovative financial products, education, and our digital money coach, we help people take control of their financial future, whether that’s buying their first home, boosting their pension, or planning for retirement. Already trusted by major organisations including the NHS, we’re growing quickly and building a team of ambitious, commercially minded people who want their work to genuinely matter.

We're hiring a Senior Brand Marketing Manager to own the full B2C customer journey, from the moment someone first hears about us, to the moment they become an active member. This is a role for someone who gets as excited about a great campaign concept as they do about conversion rates. You'll build the brand experiences that make public sector workers stop and take notice, while owning the channels and numbers that turn that attention into action. You will be the hands-on operator, owning every employee touchpoint and engaging hundreds of thousands of public sector workers.

What you'll do

You own the B2C journey end-to-end. Every touchpoint, every channel, every result. That means three things:

• Brand building: You'll develop campaigns with a strong creative idea at their core, turning a real customer insight into something compelling, and executing it across the marketing mix. You'll make sure everything we put out resonates, and you'll raise the bar on how we show up to our members.
• Email marketing: Right now, email is our primary conversion channel and you'll own it completely - planning, writing and building campaigns that move people to act. You'll bring both craft and rigour to this channel, making it better with every send.
• Channel development: Beyond email, you'll use a test-and-learn approach to build out new channels, finding creative, effective ways to reach and engage our members wherever they are.

You'll also become the resident expert on our products and audience, and report back into the business on what's resonating.

A typical day might look like...

• Writing and building next week’s email campaigns, across a variety of subjects
• Testing a new channel, working cross-functionally to bring a campaign idea to life and tracking results
• Brainstorming and planning an upcoming brand campaign, finding the human truth that makes it stick
• Presenting last month's B2C numbers to the SLT and explaining what you are changing as a result

Who you are

You will be a hands-on executor with at least 4 years experience in marketing, with demonstrable experience of owning and executing campaigns from end-to-end. You’ll get genuine satisfaction from the “doing”, whether that’s campaign ideation or building a new CRM sequence. The kind of person who will be successful will be:

• An outstanding writer: You can craft compelling messaging whether short or long form
• Brand-led: You have a strong design eye and a good instinct for quality messaging and customer experience
• Generalist tendencies: Comfortable across the full marketing mix rather than specialising in a single channel. Copy, creative, CRM, data, channel experimentation
• Builder mentality: You enjoy creating from scratch and get energised by a blank slate
• High agency: A self-starter who thrives in fast-paced environments. When you see a problem, you fix it, never waiting for a brief, meeting, or permission
• Autonomous: You self-direct well, manage multiple campaigns and stakeholders independently, and do not need hand-holding to stay productive
• Collaborative: A natural influencer who works across departments without direct authority. You keep people in the loop, flag things early, and make the people around you better
• Numerate: You use data to drive your decisions, able to interpret data and explain your results, with a test-and-learn mindset
• AI-augmented: You use AI to think sharper and automate boring tasks, not to outsource your thinking

A background in fintech or financial services is a nice to have.

Recruitment Process

Stage 1 | People & Culture Call - A conversation about your experience, motivations, and cultural fit.

Stage 2 | Hiring Manager Interview - A 45 minute competency-based interview exploring your experience across brand building, B2C customer journeys, email marketing, campaign execution and channel development.

Final Stage | Panel Interview & Practical Exercise - A collaborative final-stage interview with a relevant practical exercise.

Benefits

🇬🇧 Remote working within the UK

Work remotely from anywhere in the UK, giving you flexibility to work where you perform at your best.

🖥️ Home office budget

Receive a £200 annual budget to help you set up and improve your home working space.

🌴 Annual leave

25 days’ annual leave, increasing with tenure, plus the option to purchase up to 5 additional days each year.

🎂 Birthday off

Take your birthday off, because everyone deserves time to celebrate properly.

🤝 Collaborative team bonus

For non-commission roles, you’ll be part of our collaborative team bonus scheme, recognising shared success across the business.

💰 Pension scheme

Access to our pension scheme.

✨ Perkbox salary sacrifice schemes

Access salary sacrifice schemes through Perkbox, including car leasing, gym memberships and tech purchases.

🩺 Medical cashback scheme

Helping with everyday healthcare costs.

👶 Enhanced parental leave

Support during important life moments.

🎉 Team connection

Regular opportunities to connect as a team, including our annual Summer Conference.