Senior Brand Manager - Mitre

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

Design football product built for quality, durability and the real game.

At Mitre, product has to do more than look good. It has to perform wherever football is played, from grassroots pitches and training grounds to match days, cages, clubs and competitive leagues. Every detail matters when the product is part of the game.

We are looking for a football obsessed marketeer, to come and join the Mitre team, as our Senior Brand Manager. You will be the driving force behind a global football brand, leading the delivery of the Mitre brand strategy and taking full ownership of the Mitre brand calendar. Your role is to ensure that Mitre consistently shows up in the moments which matter, with relevance, authenticity and impact, leveraging the brand’s unrivalled heritage, and ensuring that brand love remains just as strong, for the next generation of players and fans alike.

You will have your finger on the pulse of football culture and be able translate our long-term brand ambition into bold, impactful activity which showcases Mitre’s authority within the football category. Working closely with the Head of Brand, you will play a leading role in defining the broader brand strategy and the key opportunities to focus upon.

What you’ll be doing:

• Partner closely with the Head of Brand to shape and evolve Mitre’ long-term brand strategy.
• Ownership of the Mitre brand calendar - ensuring the brand shows up in a consistent and compelling manner, across all key football, cultural, retail, and seasonal moments.
• Lead the delivery of omnichannel brand campaigns that drive awareness, connection, and love for the brand.
• Act as our brand guardian — ensuring our visual identity and tone of voice are implemented across all brand touchpoints.
• Manage the brand’s relationship with agencies and other external partners.
• Oversee brand guidelines, ensuring they evolve with the brand and are championed by internal teams and external partners.
• Lead our collaboration and partnerships strategy, managing our relationship with key brand partners, and ensuring we activate those partnerships in a meaningful and culturally resonant manner.
• Help shape and grow Mitre’s strategy for international expansion and broader category growth.
• Inspire and collaborate across teams to bring big ideas to life, from concept to execution.
• Line Manage the Assistant Marketing Manager – providing continual leadership, direction and guidance.

What you’ll bring:

• A strong understanding of football culture, and the ability to effectively communicate, the centrality of this brand to every level of the game.
• Good commercial understanding and ability to identify what we should be focussing upon, to have the biggest impact.
• An innovative thinker who brings creative and authentic ideas to the table.
• A doer - driven, hands-on, and unafraid to make things happen.
• Organised and detail-focused, bringing clarity and momentum to those around you.
• Comfortable working at pace and prioritising effectively in an ever-evolving environment.
• Confident to challenge and probe — with a real passion for pushing the Mitre brand forward.

Why Mitre?

Mitre is a football brand built around the real game, the players, teams, coaches, clubs and communities who make football what it is.

With a heritage dating back to 1817, Mitre has been part of football for generations, creating products known for quality, durability and performance at every level of the sport. From first kicks to Sunday League, training sessions, cup competitions and the road to Wembley, Mitre is there for real football people.

Joining Mitre means becoming part of a team that cares deeply about the game and the products that support it: how they perform, how they last, how they feel in play, and how they help bring people together through football.

Perks & Benefits

We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.

You can find full details of our benefits and perks on our UK Benefits page.

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

• Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
• Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
• Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.