Product Marketing Lead

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Primary:

The Product Marketing Lead will support the development and execution of brand and product marketing initiatives for the Fanatics Sportsbook (OSB). This role will help bring campaigns, product and feature launches, event and seasonal moments, and customer experiences to market with consistency, speed, and strong creative judgment.

The ideal candidate is a holistic marketer who understands how brand positioning translates into customer-facing messaging, creative development, campaign strategy, and execution. They will play an important role in ensuring the brand and product portfolio show up consistently and effectively across key customer touchpoints, channels, and marketing activations.

Equally important is the ability to develop positioning frameworks, provide thoughtful creative feedback, lead product launches, and drive campaigns from briefing through execution, reporting, and optimization. They should demonstrate strong marketing judgment across both seasonal tentpoles and always-on initiatives, ensuring campaigns remain effective, optimized, and aligned to brand objectives throughout their lifecycle.

Key Responsibilities:

• Lead the planning and execution for a range of scaled marketing initiatives across both OSB and DFS.
• Partner closely with Product, Platform, CRM, Media, Social, Creative, Commercial, and Research teams to lead campaign rollouts and ensure alignment across channels.
• Work closely with the Performance Media team to help shape messaging, creative outputs, and campaign communications across acquisition and lower-funnel marketing initiatives.
• Lead product marketing launches by understanding feature functionality, gathering key inputs, and translating product updates into clear and compelling customer-facing messaging.
• Contribute to messaging development, campaign briefs, creative reviews, and executional planning to ensure work remains customer-centric and on-brand.
• Surface customer, category, and competitive insights that can help inform positioning, messaging, and future campaign opportunities.
• Lead post-campaign analysis and synthesize performance learnings to help inform future planning and optimization.
• Support broader go-to-market planning and campaign operations including asset reviews, stakeholder coordination, and launch readiness.
• Champion brand consistency across all activations, ensuring messaging, creative, visual identity, and execution align with established brand guidelines, systems, and tone of voice.

What we’re looking for:

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 6–8 years experience across brand marketing, product marketing, campaign management, or consumer marketing.
• Strong understanding of brand marketing fundamentals including positioning, messaging, creative development, and customer communication.
• Ability to balance strategic thinking with strong executional rigor and attention to detail.
• Strong creative instincts and an understanding of how messaging and creative work together across channels and customer touchpoints.
• Experience managing multiple stakeholders and navigating cross-functional organizations in fast-paced environments.
• Strong organizational, communication, and project management skills.
• Comfortable operating with evolving priorities and rapid turnaround timelines.
• Experience within sports, gaming, entertainment, consumer technology, or culturally-driven brands is a plus.

Ideal Profile

A strong understanding of the sports landscape, fan behavior, and broader sports betting ecosystem is essential for this role. The ideal candidate should have a strong pulse on cultural moments, seasonal rhythms, media narratives, and the nuances that shape how sports fans engage with Sportsbook products and content.

They should also be confident making decisive marketing and communication decisions that enable execution at speed. This requires a deep understanding of the product experience, customer journey, and how features, promotions, and messaging translate effectively across customer touchpoints and marketing channels.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range£70,000—£80,000 GBP

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