Product Insights Analyst

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.

Purpose of the Job

As a Product Insights Analyst, you will enable data-informed product management by ensuring our products and capabilities are measurable by design and that Product teams have the insights needed to make confident decisions.

Working closely with Product Managers, Engineering and the Data team, you will define product data, analytics and reporting requirements and analyse product, customer and commercial performance to identify opportunities across our ecosystem.

You will combine analytical rigour with commercial awareness to identify where improvements to customer journeys, product experiences and feature visibility can increase engagement, conversion, revenue and customer value. While not owning the P&L, you will play a critical role in helping Product understand the commercial impact of product decisions and recommend opportunities to optimise business performance.

You will own the Product Analytics Requirements for significant product initiatives, ensuring success measures, tracking requirements and reporting needs are defined as part of the Product Requirements Document (PRD) and delivered alongside the product itself.

Acting as the bridge between Product and Data, you will help ensure analytics capabilities evolve alongside our products, enabling Product teams to continuously improve customer experiences and commercial performance through reliable, actionable insight.

Key Responsibilities

• Partner with Product Managers during discovery to define product success measures, KPIs and measurement frameworks for new products, capabilities and enhancements.
• Own the Product Analytics Requirements within Product Requirements Documents (PRDs), including success metrics, event tracking, reporting requirements and post-launch measures of success.
• Define clear product requirements for Engineering and Data teams.
• Work closely with Engineering and Data teams to ensure tracking, telemetry, event capture and data models are implemented accurately and consistently.
• Validate analytics implementations prior to release, ensuring product instrumentation meets agreed requirements.
• Develop and maintain dashboards and reporting that provide visibility of product health, customer behaviour, feature adoption, operational performance and business outcomes.
• Monitor the product and commercial performance of products and capabilities, identifying trends, opportunities and risks across customer adoption, conversion, utilisation, customer engagement and revenue generation.
• Analyse how changes to customer journeys, feature placement, merchandising, notifications, recommendations and personalisation influence customer behaviour and commercial outcomes, providing recommendations to optimise performance.
• Work collaboratively with Product, Commercial, Marketing and Partnerships teams to identify opportunities to improve product performance, customer engagement and commercial value through data-led insights.
• Analyse customer journeys, feature usage, conversion funnels and product performance to identify opportunities for optimisation and innovation.
• Produce actionable product and commercial insights that influence roadmap prioritisation, product strategy, customer experience improvements and investment decisions.
• Support product discovery by analysing customer behaviour, identifying opportunities and helping quantify potential customer and commercial value.
• Measure and evaluate the success of new product launches against agreed success metrics and business objectives, ensuring learnings are fed back into future roadmap decisions.
• Work with Product Managers to establish product baselines and track progress against OKRs, strategic objectives and commercial outcomes.
• Champion best practice in product analytics, experimentation and evidence-based decision making across the Product organisation.
• Collaborate with Product, Engineering and Data teams to continuously improve product data quality, governance and consistency.

Knowledge, Skills and Experience Required

• Experience in Product Analytics, Product Insights, Digital Analytics, Product Management or a similar analytical role within a technology or digital product organisation.
• Strong analytical and problem-solving skills, with the ability to translate complex data into clear, actionable business insights and recommendations.
• Demonstrable commercial awareness, with the ability to interpret product performance through both customer and commercial lenses and identify opportunities to improve business outcomes.
• Experience defining product KPIs, success metrics and analytics requirements for digital products.
• Experience writing requirements for product analytics, event tracking, instrumentation and reporting.
• Strong understanding of customer behaviour analysis, product performance measurement, product lifecycle metrics and digital commerce.
• Experience analysing digital product performance using metrics such as conversion, engagement, adoption, retention, utilisation and revenue.
• Experience working closely with Product Managers, Engineering teams and Data specialists within Agile delivery environments.
• Strong SQL skills and experience using business intelligence and visualisation tools such as Power BI, Tableau or Looker.
• Experience using digital product analytics platforms such as GA4, Amplitude, Mixpanel, Pendo or similar is highly desirable.
• Familiarity with experimentation methodologies including A/B testing, hypothesis-driven product development and statistical analysis would be advantageous.
• Excellent stakeholder management and communication skills, with the ability to explain technical concepts and analytical findings to both technical and non-technical audiences.
• A naturally curious mindset, with a passion for understanding customer behaviour and uncovering opportunities to improve products and commercial performance.
• Experience working in evolving environments and using initiative to create clarity, influence decisions and drive progress.

Why Join Us?

At Collinson, you’ll help shape how Product decisions are made across a global portfolio of digital products used by millions of travellers.

Working at the intersection of Product, Engineering and Data, you’ll play a critical role in ensuring every significant product investment is measurable, every customer interaction generates valuable insight and every product decision is informed by evidence. You’ll help Product identify where improvements in customer experience can unlock measurable commercial value, ensuring our products continue to delight customers while delivering stronger business outcomes.

If you’re passionate about transforming data into meaningful product and commercial insights that shape strategy, improve customer experiences and influence investment decisions, we’d love to hear from you.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at [email protected]