PR Assistant

At Seasalt, creativity is in our DNA. We began in 1981 in a small shop in Penzance, crafting workwear for local mariners and artists. Today, we’re a modern lifestyle brand with over 80 shops across the UK and Ireland, 400+ wholesale stockists, and a growing global presence. We may have grown, but we’ve always stayed true to our roots with Cornwall’s artistic influence and maritime heritage woven into every garment.

As a certified B Corp and winner of Drapers “Best Place to Work” in 2024, we’re proud to balance our culture with long term growth. It's an exciting time to join us as we build on our distinct creative handwriting, brand differentiation, and expanding both internationally and in the UK.

Our PR Administrator is a pivotal role in the PR & Communications team. Working closely with our in-house teams and external agencies, you will ensure the day-to-day elements of our PR strategy and plans are put into action efficiently and effectively. You have a keen interest in fashion – keeping up-to-date with the latest developments and trends - influencer and media culture, and you have the capacity to thrive in a continuously evolving workplace.

Our PR Administrator will liaise with our agencies in the UK, along with partners’ in-house press office teams and agencies. You will be the go-to for regular media enquiries from trade press, making sure they are dealt with by relevant internal contacts to meet deadlines and maintain our visibility in key titles. PR support for new stores, innovations and experiences are also an integral part of this role, helping to create excitement and drive awareness for the Seasalt brand with our external audiences.

Please note, this is a part-time (4 days per week) family leave cover, estimated to last approximately 12 months. The preference for this role would be to work a Monday and Tuesday, but working patterns can be discussed within the recruitment process. As part of our Seasalt Connected approach to ways of working, this role will be based flexibly across our Cornwall head office locations (minimum 40% of working week) and remotely within the UK.

You’ll help us by:

• Working with the wider Marketing Team (Marketing Planning & Ops, Creative and Digital) to provide agencies and channels with stories and content to support seasonal collections and product launches, including producing seasonal press look books and assets with the Creative team.

• Writing effective PR materials, including press releases, briefing documents and other communication content.

• Acting as the day-to-day liaison with the external PR agency and managing relationships with media, influencers and other partners.

• Planning, coordinating and attending seasonal press launches, store appointments and PR events in partnership with the external agency.

• Supporting influencer strategy and plans, working closely with the Affiliate Lead and Social Team, and managing media and influencer gifting, seeding and event goody bags.

• Responding to online press, print and influencer enquiries, and coordinating PR samples for media, influencers, agencies and partners, ensuring they are recorded, monitored and returned.

• Maintaining and updating the PR and communications calendar in line with the wider brand marketing calendar and supporting the implementation of PR strategies and plans.

• Monitoring competitor activity, market innovation, industry developments, social media trends, fashion trends, styles, celebrities/opinion formers and the online community.

• Providing regular PR updates for trade meetings, posting media coverage and articles of interest on Anchor, and attending relevant team meetings to review progress and identify future priorities.

• Supporting the administration of the PR & Comms function, including raising PO numbers for the team.

The skills you’ll be sharing with the team:

• A relevant creative or marketing qualification or some equivalent experience working in Marketing, PR (agency or in-house) or a transferable role.

• Keen awareness of and interest in relevant media titles and the social influencer landscape

• Knowledge of MS suite

• Demonstrable interpersonal skills

• Demonstrable communication skills both written and verbal

• A passion for the Seasalt brand

• Enthusiastic, social, confident, and hardworking

• Organised with meticulous attention to detail

• Self-motivated and proactive

Why we hope you’ll love working with us:

The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us.

As well as doing everything we can to support your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing:

• Salary: up to £28,840 FTE per year (£23,072 pro rata) - Band 1

• 34 days paid annual leave (including bank holidays), increasing with length of service

• Attractive 50% employee discount

• Flexible benefits allowance to personalise your benefits package

• Private Medical Scheme including 24/7 virtual GP

• Free access to our Employee Assistance Programme through Retail Trust with 24/7 support

• Pension plan with generous 7% employer contributions

• Life assurance programme

• Enhanced family leave policies

• Flexible working opportunities with our hybrid working approach

• Learning and Development opportunities

• Do Good Things with our two days per year paid volunteering opportunities

• Employee networks to develop and provide support to our people, including the Inclusion & Belonging Network

• 100s of savings on top retailers and gym memberships through our discount hub

At Seasalt we have a brilliant team of people – they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles.

We aim to work flexibly where possible and value a range of perspectives - diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond. Just drop us an email at [email protected]

Closing date for applications is 22nd September 2026, however our roles can close earlier so we would recommend applying as soon as you are able.

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