Performance Marketing Assistant

Company Description

Performance Marketing Assistant

Because we strive to put people first.

Culture, our way.

Digital at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

This role will work with the Performance Marketing Manager and Performance Marketing Specialist’s in the creation, execution and optimisation of paid media activity across Google Ads, Paid Social and feed-based marketing channels. This is a hands-on role suited to someone who wants an exciting growth opportunity in a fast-paced retail environment.

We are looking for someone who may already have experience in either Google Ads or Paid Social and is keen to learn the wider performance marketing ecosystem. You will have a passion for performance marketing, a willingness to learn new channels and technologies, thrive off results, and enjoy working in a fast-paced retail business.

Job Description

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:

Let’s talk lifestyle: 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria

Qualifications

What You’ll Do as a Performance Marketing Assistant

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Support the setup, execution, optimisation and reporting of performance marketing campaigns across Google Ads, Meta, Pinterest, TikTok, Reddit and other paid media channels as and when needed
• Assist with campaign management and planning across Shopping, Performance Max, Paid Social, Dynamic Product Ads and lead generation activity
• Support feed management and optimisation processes through platforms such as ProductsUp, ensuring product data accuracy and campaign readiness
• Monitor campaign performance daily and proactively flag risks, opportunities and trends to the wider team
• Carry out campaign optimisation tasks including budget pacing, bid adjustments, audience reviews, search query analysis, creative refreshes and feed improvements
• Assist in the creation, QA and validation of campaign assets, UTMs, tracking and naming conventions before launch
• Support the wider team with testing roadmaps, platform experiments and new channel opportunities
• Work closely with internal stakeholders including Trade, Creative, Analytics and Technology teams to support campaign execution and launches
• Work with campaign planning team to compile asset requirements for paid media activity
• Support reporting and analysis by pulling data from dashboards and platforms including Google Ads, Meta Ads Manager, and GA4
• Deliver clear campaign summaries, insights and actionable learnings to support future decision making
• Report on campaign tests, experiments and optimisation activity, clearly communicating results, learnings and recommendations to the wider team and stakeholders
• Help maintain reporting dashboards, trackers and weekly performance updates for stakeholders
• Work with external agency and technology partners to support campaign delivery and performance improvements
• Research new developments, tools, AI features and trends across performance marketing and share ideas with the wider team
• Support budget tracking, invoice management and administrative tasks related to paid media activity
• Other duties and requirements as required by the business

Additional Information

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• 1-2 years’ experience in performance marketing, paid media or digital marketing
• Experience in either Google Ads/feed-based marketing or Paid Social, with a strong interest in learning across both areas
• Basic understanding of platforms such as Google Ads, Meta Ads Manager, GA4 and Merchant Center
• A passion for performance marketing and an eagerness to learn new channels, tools and technologies
• Strong numerical and analytical skills with attention to detail
• Experience working with data, spreadsheets and reporting dashboards
• Commercially focused with the ability to work to deadlines in a fast-paced retail environment
• Strong organisational skills with the ability to manage multiple tasks and priorities
• A proactive attitude with willingness to take ownership and follow tasks through to completion
• Ability to communicate and relay information clearly to stakeholders
• A collaborative team player with a positive and flexible approach
• Interest in retail, ecommerce and consumer trends
• Experience with feed management platforms, or campaign automation tools is beneficial but not essential

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.

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