Paid Search Specialist

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

ŌURA is seeking a detail-oriented and performance-driven Paid Search Specialist to support the execution and optimization of our global paid search programs. This role is highly executional, focused on campaign setup, optimization, testing, and performance analysis across Google Ads, YouTube, and related platforms.

You’ll work closely with Paid Media leadership, channel leads, analytics, and agency partners to ensure search programs are structured efficiently, optimized rigorously, and aligned to both performance goals and regional campaign priorities.

What You’ll Do

Paid Search & YouTube Execution

• Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms.
• Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive efficient growth.
• Monitor performance and implement weekly optimizations through bidding, SQR, keyword expansion and exclusion, negative keyword management, and ad strength improvements.

Testing & Optimization

• Support structured testing across bidding strategies, audiences, creative variations, ad copy, and landing pages.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
• Translate complex platform changes (e.g. automation shifts, broad match, PMAX, AI Overview, Discovery) into clear testing roadmaps and actionable recommendations.

Technical & Platform Operations

• Ensure accurate pixel tracking, event configuration, product feed hygiene, and UTM parameter implementation.
• Maintain clean, scalable account architecture that supports market growth.
• Support audience uploads, exclusions, and segmentation strategies.

Performance Reporting

• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
• Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting.
• Partner with analytics and channel leads to connect platform results with business outcomes through advanced measurement (e.g. Brand Lift Studies, MMM, Incrementality).

Cross-Functional Collaboration

• Collaborate with paid search lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.
• Work closely with agency partners to ensure high-quality execution and optimization rigor.

What We’re Looking For

• 2-3+ years of hands-on experience managing paid search and YouTube campaigns.
• Strong understanding of modern search account structure, keyword strategy, bidding models, and performance optimization.
• Experience running performance-focused paid search ads for omnichannel consumer brands.
• Comfort analyzing data and translating performance metrics into optimization actions.
• Detail-oriented, highly organized, and comfortable operating in-platform daily.
• Strong collaboration skills and ability to work in a fast-paced environment.

What Makes This Role Different

• Deep hands-on expertise within paid search, with a focus on executional excellence and optimization rigor.
• Highly hands-on and optimization-focused.
• Critical to driving scalable customer acquisition through search platforms.
• Embedded within a global paid media team focused on measurable growth across multiple regions.

Benefits:

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health and add to our benefits!

What we offer:

• Competitive salary
• An Oura Ring of your own + employee discounts for friends & family
• Flexible working hours and remote working arrangements
• Amazing culture of collaborative and passionate coworkers

If this sounds like the next step for you, please send us your application and CV as soon as possible, but latest on July 31st, 2026.

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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