Paid Media Manager

Paid Media Manager – Global Touring

Reporting to: CMO, Global Touring

Location: Chiswick, London (Hybrid, 3 days in the office)

Contract: Full time / Permanent

About Global Touring

Global Touring is home to three travel brands: Topdeck Travel, Back-Roads Touring and Grasshopper Adventures.

Across our brands, we create travel experiences that help people see the world in different ways; from social group adventures for 18–32s, to small-group touring through lesser-known local places, to active travel experiences by bike and beyond.

While each brand has its own audience, personality and style of travel, we share one vision: to be the antidote to ordinary group touring.

Role Overview

We’re looking for a Paid Media Manager to help drive growth across all our brands.

This is a hands-on, delivery-focused paid media role for someone who enjoys being close to the numbers, close to the platforms and close to the work. You’ll be building, managing, optimising and reporting on paid media campaigns across channels including Google, YouTube, Meta, TikTok and emerging platforms.

You’ll play an important role in helping each brand reach the right customers, improve marketing efficiency and turn media spend into measurable bookings and revenue. This means being in the platforms regularly, monitoring performance, adjusting budgets, testing audiences, reviewing creative performance and spotting opportunities to improve results.

You’ll work closely with the brand marketing teams to make sure paid media activity is commercially focused, well-targeted and aligned to each brand’s audience and priorities as the evolve. You’ll also manage one direct report, helping them stay focused, supported and clear on what good performance looks like.

You’ll be someone who is analytical, practical and commercially minded and enjoys the detail: checking pacing, spotting trends, understanding why performance has moved and knowing what to test next. You don’t need to overcomplicate things, but you do need to be curious, commercially focused and confident making recommendations.

What You’ll Be Doing

You’ll be responsible for the day-to-day delivery and optimisation of paid media activity across Global Touring’s brands.

This will include:

• Building, managing and optimising paid media campaigns across Google, YouTube, Meta, TikTok and emerging platforms
• Managing campaign setup, structure, budgets, bids, targeting and tracking within the platforms
• Monitoring performance regularly and making changes to improve booked revenue, CPA, ROAS and revenue contribution
• Running test-and-learn activity across audiences, formats, channels, creative and messaging
• Carrying out keyword research, search term reviews and negative keyword management
• Reviewing paid creative performance, identifying strong hooks, formats and messaging
• Working with brand teams to brief, test and refresh paid creative assets
• Recommending channel mix and budget shifts based on performance, targets and growth opportunities
• Tracking budget pacing and making sure spend is being used effectively
• Reporting on performance clearly, with insights and recommendations the team can act on
• Using dashboards, attribution tools and platform data to understand full-funnel performance
• Supporting improvements in reporting, tracking and performance visibility
• Using AI and automation where helpful to improve efficiency, streamline reporting and free up more time for optimisation
• Managing and supporting one direct report

Experience and Skills

You’ll need:

• 4+ years’ experience in paid media, performance marketing or digital acquisition
• Proven experience managing paid search and paid social campaigns directly
• Strong working knowledge of Google Ads, Meta Ads and TikTok Ads
• Experience managing campaign setup, optimisation, budgets and reporting within platforms
• A commercial mindset, with a focus on booked revenue, CPA, ROAS and ROI
• Strong analytical skills and confidence working with performance data
• Experience running tests across audiences, creative, messaging and formats
• A good understanding of paid creative performance and how to spot what is working
• Confidence making recommendations on budget allocation and channel mix
• Ability to work at pace, prioritise effectively and manage multiple campaigns at once
• Familiarity with reporting dashboards, attribution tools or GA4
• Clear communication skills and the ability to explain performance in a simple, useful way
• Curiosity to explore new platforms, formats, tools and ways of working
• Confidence using AI or automation to improve day-to-day efficiency

It would also be helpful if you have:

• Experience working across multiple brands or markets
• Experience in travel, ecommerce, retail, lifestyle or direct-to-consumer businesses
• Experience managing or supporting another team member
• Experience with YouTube, Reddit or other emerging paid channels

Why Join Global Touring?

Global Touring gives you the opportunity to work across three distinct travel brands, each with its own audience, product and growth opportunity.

You’ll have real visibility over performance and the chance to make a direct impact on how we acquire customers, spend media budget and grow revenue. This is a role where your work will be seen in the numbers, not hidden in a plan.

You’ll be joining a team that values curiosity, accountability, transparency and collaboration. We care about doing good work, learning quickly and making decisions based on what is actually happening - not what we hoped would happen.

If you enjoy paid media, travel, performance marketing and the daily work of making campaigns better, this could be a great role for you.

Our Values

Our values aren’t just words on a page. They’re the backbone; the steering wheel; the soundtrack to how we embrace each day.

Stay Curious

We are natural born explorers. Our people question old solutions, apply alternative thinking and embrace being challenged in the search for outcomes. We’re excited by the journey on and off the road – expanding our knowledge, adapting to feedback and questioning the status quo. Value ideas over hierarchy. Have the courage to take risks. Don’t let perfection prevent growth.

Choose transparency

We take the right way, not the easy way. We’re straight up even through the toughest conversations; tackling challenges head-on and with integrity. Honour commitments. Communicate with clarity. And build relationships based on mutual respect. Forget hidden agendas, we treat everyone fairly – despite a preference for instant coffee.

Don’t pass the buck

If we do it, we do it well. We are empowered to make decisions based on data and experience – holding each other accountable along the way. Spare the excuses. Be fearless in the pursuit of results. And take responsibility – even when no one’s looking. There will be bumps in the road; that’s ok. We own our mistakes and learn from the challenges as well as the successes.

Together we go further

Across oceans and office desks, it’s more than a love for travel that keeps us connected. There are no silos here; we are each other’s toughest critics and loudest supporters – especially around the ping pong table. People with diverse backgrounds, different identities and varied experiences make our company exceptional. We embrace alternate perspectives, recognise each other’s strengths and champion collective genius.