Marketing Transformation Manager

Who we are 🩵

We’re IAG Loyalty, one organisation with two ambitious, growing divisions across Loyalty and Holidays. Each has its own goals, strategy and team, but together we’re united by a shared vision: to create a more rewarding world of travel and experiences.

Our Loyalty division is home to Avios, the global loyalty currency, enabling millions of members to collect and spend rewards across travel, retail and financial services.

Our Holidays division, including British Airways Holidays connects customers to thousands of destinations worldwide through seamless, end to end travel experiences.

We’re on an exciting journey of growth and transformation. We’re going places.

The opportunity ✨

This is a 12-month fixed-term contract opportunity to join a growing transformation team at an exciting stage in its journey. As our Marketing Transformation Manager (MarTech, AI & Adoption), you'll play a key role in helping marketing teams become more effective, efficient, and impactful through the adoption of AI, behavioural science, and smarter ways of working.

A major focus of this role will be identifying opportunities where AI, automation, and marketing technology can improve campaign effectiveness, reduce effort, improve productivity, and create more capacity for teams to focus on high-value activity. You'll help turn emerging technologies into practical solutions that deliver measurable benefits.

Alongside this, you'll work closely with marketing teams to embed behavioural science principles into campaign planning and execution. You'll help colleagues think differently about how they engage customers, improve communications, and deliver stronger outcomes. Success in this role will depend on your ability to influence, build credibility, and bring people with you. This is as much a people and adoption role as it is a transformation role.

You'll join a small but highly visible team with the opportunity to shape how marketing evolves across IAG Loyalty. If you're energised by innovation, enjoy solving problems, and thrive when turning ideas into measurable business impact, we'd love to hear from you.

This role is based out of our London office. We call our approach to hybrid working The Blend — it’s about giving you the flexibility to choose where you do your best work, while staying connected with your team and the wider business. This means you will be required to spend at least two days per week in the office, with the rest of the time working from home. You may also be required to work from one of our other office or partner locations, based on your role and 'to do' list.

What you'll get up to 🌠

AI, Automation & Marketing Effectiveness

• You’ll identify opportunities to use AI, automation, and marketing technology to reduce manual effort, improve productivity, and create capacity for teams to focus on higher-value activity.

• You will build the AI tools and deliver them to the marketing team

• You’ll help evaluate, test, and implement new tools and capabilities, ensuring they solve genuine business problems and deliver measurable outcomes.

• You’ll measure and track the impact of transformation activity, including resource savings, cost efficiencies, adoption rates, and improvements in marketing performance.

• You’ll bring forward ideas and recommendations that help marketing teams work smarter and deliver greater value.

Driving Behavioural Change & Adoption

• You’ll work closely with campaign managers and marketing teams to embed behavioural science principles into marketing activity, helping improve customer engagement and campaign performance.

• You’ll influence stakeholders across marketing to adopt new approaches, building understanding, confidence, and commitment to change.

• You’ll act as a trusted partner to teams, helping them understand the value of new tools, methodologies, and ways of working.

• You’ll ensure transformation initiatives become embedded in day-to-day activity and deliver lasting behavioural change.

Delivering Transformation

• You’ll help deliver the marketing transformation roadmap, ensuring initiatives drive measurable improvements in marketing effectiveness, efficiency, and ways of working.

• You’ll collaborate with colleagues across marketing, data, technology, and insight functions to ensure transformation initiatives are aligned and deliver meaningful business value.

• You’ll navigate dependencies, challenges, and competing priorities to keep initiatives moving forward and maintain momentum.

What we need from you 💡

Marketing Transformation & Technology Experience

• You’ll have experience in marketing technology, marketing operations, digital transformation, or a similar role focused on improving marketing effectiveness.

• You’ll understand how marketing teams use technology and have experience implementing, embedding, or optimising tools and platforms that support marketing delivery.

• You’ll have experience working with AI-enabled tools, automation platforms, or emerging technologies, and understand how to apply them practically to deliver business value.

• You’ll understand the connection between marketing technology, customer data, insight, customer experience, and commercial performance.

Influencing & Change Leadership

• You’ll have a strong track record of influencing stakeholders and driving adoption, particularly where success depends on changing behaviours rather than simply implementing technology.

• You’ll be comfortable working w ith Campaign managers, and Marketing, Retail and Commercial stakeholders, helping them embrace new approaches and realise the benefits of change.

• You’ll have experience introducing new methodologies, frameworks, or capabilities into established teams and ensuring they become part of day-to-day ways of working.

• You’ll be confident challenging existing approaches constructively and helping stakeholders see the value of doing things differently.

How You Work

• You’ll bring excellent communication skills and be able to explain complex ideas clearly to both specialist and non-specialist audiences.

• You’ll have a practical, outcome-focused mindset and be motivated by delivering measurable results rather than transformation activity for its own sake.

• You’ll be resilient, patient, and comfortable operating in environments where influencing, persuasion, and relationship-building are critical to success.

• You’ll be comfortable taking ownership, working independently, and navigating ambiguity to move initiatives forward.

• Experience applying behavioural science principles within marketing would be highly beneficial, although we’re equally interested in candidates who are passionate about developing expertise in this area.

We might not be right for you if:

You only want to focus on your to-do list; we’re a small, high-performing team, we help each other to succeed.

You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn’t right for everyone.

You prefer a steady-state role with fixed processes; this role is best suited to someone who is curious, embraces change and is motivated by continuously improving how things work

If you think you have what it takes but don't meet every single point above, please do still apply. We'd love to chat and see if you could be a great fit.

Diversity and Inclusion

Our vision is to create a more rewarding world of travel and experiences. Delivering that requires diverse thinking and inclusive leadership.

We are committed to building a workplace where people feel they belong and are valued for their perspective. Inclusion drives better decisions, stronger performance and more innovative outcomes.

We actively encourage applications from people with different experiences and backgrounds, and are committed to ensuring our recruitment process is fair, inclusive and accessible.