Marketing Strategy Specialist - Consumer Print/Photo

The Marketing Strategist Specialist plays a pivotal role in shaping and executing Canon’s marketing strategy across Europe for defined customer segments and product/service categories within the consumer market for print and photo. Acting as a subject matter expert, the role is responsible for driving insight-led planning, developing robust marketing strategies, and leading the creation and delivery of master briefs for product launches and lifecycle campaigns. Through cross-functional collaboration, stakeholder engagement, and end-to-end plan ownership, the role ensures that marketing initiatives are aligned with business objectives, deliver measurable impact, and support Canon’s long-term growth and leadership in the market.

Salary up to £56,185 plus 10% bonus (dependant on experience)

• Act as the subject matter expert for assigned customer segments and product/service categories. 80% Print, 20% Photo.

• Define marketing direction, strategy, and objectives in alignment with business goals and the ITCG MTP process.

• Recommend strategic projects and activities for inclusion in the MTP.

• Collaborate with the Marketing Director and Marketing Managers to secure central deployment and implementation plans.

• Monitor performance and adjust plans to reflect market volatility and evolving business needs.

Situation Analysis

• Lead annual ITCG situation analysis, collaborating with Sales, PM and SMEs.
• Analyse the 5Cs and evaluate past marketing performance.
• Turn insights into strategic, actionable marketing recommendations.

Marketing Strategy Development

• Develop customer‑ and solution‑centric marketing strategies aligned to business goals.
• Define objectives, KPIs and success measures.
• Provide strategic direction based on market insight, product knowledge and customer needs.

Marketing Briefing & Master Brief Ownership

• Own and deliver Product Launch and Campaign/Lifecycle/BAU Master Briefs.
• Plan launch activity, content, assets and compliance requirements.
• Brief SMEs and marketing channels to ensure aligned execution.

Briefing Standards & Delivery

• Ensure all briefs are clear, timely and strategically robust.
• Set KPIs and apply learnings from previous activity.
• Oversee end‑to‑end execution of marketing plans.

Stakeholder Engagement

• Lead virtual cross‑functional teams to drive alignment and delivery.
• Collaborate with internal teams and external agencies across creative, media and digital.
• Engage NSOs to cascade strategy, gather feedback and support local readiness.

End‑to‑End Plan Management

• Manage full lifecycle of marketing plans, ensuring visibility and communication.
• Lead updates, reviews and senior leadership preparation.

Expert & Authority Marketing Figure

• Maintain deep category and customer‑segment expertise to inform strategy.
• Provide insight, recommendations and innovation to elevate marketing. Identify capability gaps and support long‑term development.

Ongoing Professional Development

• Keep up to date with market, competitor and technology trends.
• Actively pursue professional development to strengthen marketing excellence

Skills and knowledge required:

• Sophisticated cross cultural & interpersonal skills

• Convincing communications to highest level - verbal and written communication skills to articulate marketing strategies and collaborate with stakeholders.

• Ability to build rapport with clients and team members, fostering a collaborative work environment.

• Ability to manage marketing budgets effectively and allocate resources to maximize ROI

• Able to deliver high quality against pressurised deadlines

• Understand the technology changes and their impact on our business (e.g. sensors, optics, image processing, networking etc)

Experience required:

• Must have a deep understanding & knowledge of European business market trends, Customer behaviours, excellent Strategy thinking expertise 

• Must have a deep knowledge & experience of related to Customer Segments and products & services industry & technologies related, to be credible in the Marketing strategist role. (c. 3 years av.)

• Proven Track Record: creating value propositions for multiple customer groups translating product features into benefit-centric application. Demonstrated success in delivering marketing campaigns that drive brand awareness, preference, purchase intent, sales growth

Canon Core Behaviours​

• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others

#LI-SJ1

Salary up to £56,185 plus 10% bonus (dependant on experience)