Marketing Operations Executive

Crown Agents Bank is a vastly growing and regulated UK bank that connects emerging and frontier markets to the rest of the world, using FX and payments technology. We are transforming the way payments and FX move through emerging markets, reducing friction so that more money gets to those who need it. Emerging markets payments are usually challenging, expensive, unreliable and opaque. Our solutions help fix these pain points. Ultimately, we connect traditionally hard-to-reach regions to global financial infrastructure, giving access to the best prices and the fastest, most reliable settlement.

FX and cross-border payments are often complex and expensive, especially when operating in emerging markets. Crown Agents Bank (CAB) wraps its deep and trusted relationships and strength of network around innovative digital capabilities, and cross-border transaction banking solutions to enable fintech, corporates, governments, development organisations and banks to move money to, from, and across often hard-to-reach markets.

Role Purpose

The Digital Performance & Brand Governance Executive is responsible for optimising the firm's digital channels based on platform analytics, data and marketing performance, including the corporate website and social media platforms. The role ensures that digital properties reflect commercial goals, that engagement is growing, and that the function has clear sight of what is working and what is not. The role holder combines technical digital skills with analytical capability and strong agency management, operating as the functional expert on digital channel performance.

This role is responsible for providing the operational infrastructure that enables the wider team to deliver, including ensuring that brand standards are consistently applied across all touchpoints. The role manages agency relationships and maintains templates and guidelines. The role holder possesses strong organisational skills and works within governance and workflow frameworks to ensure that the organisation delivers quality output consistently.

Role Responsibilities

Digital & Channel Management

• Oversee website updates and optimisation, including UX and conversion improvements, ensuring the site reflects current commercial priorities and other business goals.
• Update and manage web pages via the CMS (WordPress/ProcessWire), including landing pages, news and insight content, and Investor Relations announcements.
• Play a central role in evolving the website to ensure it supports customer acquisition, engagement, and commercial goals.
• Manage the workflow for company-wide website updates, ensuring an effective user experience and frictionless lead generation via established end-to-end processes including CRM integration.
• Maintain and update the Corporate Affairs SharePoint hub, including townhall recordings, templates, guidance, and internal resources.

Analytics & Reporting

• Track, analyse, and report on campaign and channel performance using Google Analytics, LinkedIn analytics, and platform dashboards.
• Provide actionable insights and recommendations to improve ROI and marketing effectiveness.
• Produce regular performance reports for senior stakeholders, working with the SVP Marketing Operations to align with the Power BI dashboarding and KPI framework.
• Monitor industry benchmarks and identify trends in channel performance, including GEO, to inform strategy.

• Track and report on event ROI and post-event campaign performance where applicable.

Agency & Stakeholder Management

• Manage relationships with external digital agencies, freelancers, and technology partners where applicable.
• Brief, review, and approve creative and technical work to ensure quality and alignment with brand guidelines.
• Maintain visual and brand consistency across the corporate website, partnering with other team members. Ensure design standards are upheld across all digital properties.
• Manage relationships with printers and production suppliers. Establish efficient production processes and local supplier relationships where appropriate.
• Build strong relationships across Marketing, Product, Digital, HR, and regional teams, to support them in their requirements and ensure that they are supported through effective processes and assets.

Brand Governance & Guidelines

• Maintain Crown Agents Bank’s brand governance framework, policies and processes in collaboration with SVP Marketing Operations.
• Ensure all marketing and communications assets across the business adhere to brand guidelines and regulatory requirements. Act as the quality gate for brand compliance, reviewing material before publication and escalating issues and risks where standards are not met.

• Work closely with compliance teams to ensure website content and social media output follows approval and governance processes.
• Partner with Legal, Compliance and Risk teams to ensure communications meet financial promotions and advertising standards.
• Drive adoption and understanding of brand standards across the organisation, including the evolution of a brand template repository.
• Maintain and evolve a library of brand templates, ensuring they remain current and accessible. Manage digital assets to enable efficient reuse and consistent application of brand elements. Roll-out, notification, assistance, and enforcement of latest collateral.
• Creation and maintenance of a repository of design assets to act as a single point of truth for all catered client types. Includes principals, rules, style guide and documentation. Ensuring consistency, efficiency, scalability and collaboration.

Review & Approval Processes

• Establish and manage efficient workflows for reviewing and approving brand materials, including a weekly Brand Clinic.
• Coordinate workflow across the organisation. Maintain visibility on work in progress and flag resource or scheduling issues early.
• Provide clear, constructive feedback to internal stakeholders and external agencies

Strategic contribution

• Support the development of the overall digital strategy by surfacing channel insights and identifying opportunities to improve client acquisition and engagement.
• Stay up to date with industry trends, especially in banking, fintech, and international payments.
• Identify and recommend new tools, platforms, or techniques to improve digital marketing effectiveness.

Degree level education or equivalent professional experience. Digital marketing qualification (e.g. Google Analytics, CIM) desirable.

Experience 

• 3–5 years of experience in a digital marketing, channel management, or marketing analytics role, ideally within financial services or a regulated industry.
• Strong proficiency with Google Analytics, LinkedIn analytics, and social media management platforms. • Hands-on experience managing and updating websites via CMS platforms (WordPress, ProcessWire, or similar).
• Experience managing external agencies and freelancers, including briefing, reviewing, and approving work.
• Demonstrated ability to produce clear, actionable performance reports for senior stakeholders.
• Understanding of SEO, UX principles, and website conversion optimisation.
• Experience with vendor procurement and invoice management processes desirable.
• Financial services or regulated industry experience desirable but not essential.

• Hybrid working
• Contributory personal pension plan: - Minimum: Employee 2% and Employer 7%. Employer matches contributions in 1% increments to a maximum of: Employee 5% and Employer 10%
• Life Assurance – 4 times annual salary
• Group Income Protection
• Private Medical Insurance – this may include cover for partner and or children at company cost. Cover includes Optical, Dental and Audiology
• Discretionary Bonus
• Competitive Annual Leave
• 2 Volunteering Days
• Benefit Hub