Marketing Manager
Cleveland Clinic
Our vision is to be the best place for healthcare anywhere and the best place to work in healthcare.
We believe that every life deserves world class healthcare.
Job Summary
Salary: Competitive, Depending on Experience
Hours: Monday to Friday, 9am - 5pm
Location: 40 Grosvenor Place, London SW1X 7AW (hybrid working)
Contract: Full-time, permanent
What are we looking for?
The Marketing manager is responsible for developing comprehensive marketing and communication strategies for clinical service lines to drive brand awareness, volume and revenue growth for Cleveland Clinic London.
This includes ownership of overall engagement and planning to support the development of productive relationships with a range of external key stakeholders.
You will report to the Head of Business Development & Marketing and will partner with clinical and functional teams across the organisation (CCL and CCF) on various projects.
What makes us different?
Cleveland Clinic London offers a brand-new high-acuity environment with the very latest equipment, where caregivers are encouraged to grow their expertise across multiple specialties, and in collaboration with expert clinicians. Our Mission, ‘Caring for life, researching for health, and educating those who serve’, assures our unwavering commitment to professional development.
What will your duties include?
- Manages marketing lead, officer and interns as assigned and collaborates with our US marketing team to drive departmental goals
- Leads on cross channel marketing tactics to drive brand awareness, volume and revenue growth (across payer types), in collaboration with business development, finance and other key stakeholders.
- Leads and develop marketing campaigns focussed around new clinical services and other key strategic growth projects
- Initiates public relations tactics with Global Department of Public and Media relations
- Develops long term and annual commercial growth plans for key areas of responsibility; provides appropriate regular reporting to the Head of Business Development & Marketing and respective leadership groups and committees.
- Proactively scans the healthcare market, and competitor/customer landscape for relevant marketing opportunities.
- Support Head of Business Development & Marketing to ensure that marketing policies, systems, structures and approaches are fit for purpose and compliant.
- Represents Cleveland Clinic at seminars and educational conferences where networking and marketing and/or sales opportunities exist.
- Support the Head of Business Development & Marketing and collaborate with the wider commercial team on all key initiatives to drive growth for CCL.
- Other duties as assigned.
What we need from you?
- Previous experience of working in healthcare services (private or NHS) essential
- Previous experience of managing high value marketing budgets and contracts is essential
- Experience using Microsoft Office Suite Products (Outlook, Word, Excel or PowerPoint), essential
- Experience of proactive marketing approaches including market reviews and mapping of competitor/ customer landscape for relevant marketing opportunities is essential
- Previous experience of line management is essential
- Previous experience of digital marketing is essential
- Previous experience of working with senior stakeholders highly desirable
- Previous experience of running cross-functional projects highly desirable
What can we offer you?
As a private hospital with no shareholders, we reinvest profits back into our organisation. This means we can offer tailored support and development for caregivers, alongside benefits such as:
25 days annual leave (plus bank holidays)
Auto-Enrolment of 5% pension - Cleveland Clinic contributes 10% through Salary Exchange
Life Assurance, Private Medical & Dental Insurance and Eye Care contributions
Discounted gym facilities
24/7 Holistic Employee Assistance Programme
Workplace Nursery Scheme
Season Ticket Loan
Cycle to Work Scheme
Who we are?
Cleveland Clinic is one of the leading providers of specialised medical care in the world, providing clinical excellence and superior patient outcomes for almost 6 million patient visits per year across more than 200 locations. We employ over 80,000 caregivers worldwide and continue to drive innovation in healthcare.
With over 100 years of history, our “Patients First” philosophy is at the heart of everything that we do.
If you would like to know more, please email [email protected].
Applicant shortlisting and interviews may take place whilst the advert is live, so it may close sooner than expected - please submit your application as soon as possible. Due to the volume of applications, we are not always able to provide individual feedback.Disclosure and Barring Service (DBS) Check
This role may be subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order (as amended) and it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (DBS) to check for any previous criminal convictions.
“Let’s deliver World Class care together!”
As an equal opportunities employer, we aspire to work together to promote a more inclusive work environment, which represents our commitment to celebrate diversity.
CCL is committed to applying its Equal Employment Opportunity/Workforce Diversity and Inclusion Policy at all stages of recruitment and privileging. Shortlisting, interviewing and selection will always be carried out without regard to any Protected Characteristics. When aware of the need to do so and when required, CCL will make reasonable adjustments to its arrangements for interviews and to conditions of employment/engagement for disabled applicants to ensure, so far as practicable, that they do not place such applicants at a substantial disadvantage in comparison to non-disabled applicants.