Build a marketing engine for an industry that keeps people alive. Full autonomy. Real mission. North West base. £50 - 60k · 3-month fixed term initially.

This is a builder role, not a maintenance role.

ARMSA Academy provides specialist safety and operations training for the renewable energy sector: wind, solar, and battery energy storage. We have operated for over two decades and hold an established reputation with developers, asset owners, OEMs, and O&M contractors across the UK and Europe

We have a strong reputation, credible thought leadership content, and a growing pipeline of prospects. What we do not yet have is a structured inbound engine that consistently converts market interest into sales conversations. That is what this role exists to create: from the ground up, with a clear brief and real autonomy to execute it.

You will inherit existing marketing assets, a contact database, and Mailchimp as your core platform. Your job is to turn those raw materials into functioning funnels, automated nurture sequences, and a segmented audience structure that generates measurable lead growth.

At a Glance

Salary: £50k - £60k
Contract: 3-month fixed term
Location: Remote · North West England preferred
Office days: Fortnightly co-working in Manchester
Reports to: Directors

What you will own

Marketing Funnel Design · Design and build automated funnels aligned to priority audience segments
Campaign Execution · Run marketing campaigns that nurture prospects toward enquiry
Email Marketing and Automation · Build and manage campaigns in Mailchimp, including segmentation and automation sequences
Audience Segmentation · Identify and structure key target audiences across asset owners, O&M contractors, and project developers
Content Deployment · Position existing company content across funnel stages (content production is out of scope)
Funnel Optimisation · Test and refine campaigns to improve engagement and conversion rates
Performance Reporting · Provide campaign and funnel data for leadership review

What this role is not

The following are explicitly outside scope. We are naming them clearly so no one is surprised after they join.

Technical content production
Website management
Event strategy
Direct sales or deal closing

First 90 Days

Month One · Understand and Design

Audit existing marketing assets, Mailchimp account, and contact database
Review target audiences and existing materials
Design funnel architecture for priority segments

Month Two · Build and Launch

Launch marketing funnels
Implement automation sequences
Begin generating engagement and early lead indicators

Month Three · Optimise and Scale

Optimise funnel performance from data
Demonstrate measurable lead growth
Provide recommendations for scaling the marketing function

Required skills and experience

Essential

B2B marketing · demonstrable track record
Marketing funnel design and implementation
Marketing automation
Strong Mailchimp expertise
Campaign management
Analytical, data-comfortable mindset
An eye for detail
Self-directed · comfortable with autonomy

Desirable

Renewable energy, engineering, or technical sector familiarity
CRM or marketing analytics tools
Collaborative in a small team environment

Our Values · Behaviours, not slogans

We have defined our values as specific behaviours we hold ourselves to account on. Not aspirations on a wall.

01 · Self-Awareness

We question our own work, approach every challenge with a beginner’s mind, acknowledge the limits of our competence, and share our thinking openly, including when we get things wrong.

02 · Principled Leadership

We give people the "why" behind decisions, have difficult conversations rather than avoiding them, anchor our choices in evidence, and change course when the evidence changes.

03 · Nurturing Human Potential

We coach without judgement, create space for collective wisdom, celebrate progress, and build an environment where people feel safe to contribute fully.

04 · Decision Competence

We communicate our strategic rationale, question underlying assumptions, seek input from those affected, and test ideas through focused experiments rather than assumption alone.

How we measure success

Growth in Marketing Qualified Leads (MQL)
Growth in Sales Qualified Leads (SQL)
Email engagement rates: open, click, reply
Funnel conversion metrics
Sales conversations generated from marketing activity

If it goes well

This is an initial 3-month fixed-term contract. If the engagement successfully establishes a functioning marketing engine and demonstrates measurable traction, the role may extend or evolve into a permanent position as Marketing Manager, Demand Generation Lead, or Head of Marketing.

If you believe that safety and performance are two sides of the same coin and that your work can contribute to a safer, greener world, we would love to hear from you.

Marketing Funnel & Demand Generation Specialist (Contract)