Marketing Executive

ROLE TITLE

Marketing Executive  

LOCATION

London 

REPORTING TO

 Marketing Manager/Junior Marketing Manager 

REPORTS

 N/A

 

WHO WE ARE 

Pottermore Publishing is the global digital audiobook and eBook publisher of J.K. Rowling’s multi-million bestselling Harry Potter series and associated titles from the Wizarding World. Working with a global network of retail and library partners, we prioritise accessibility, creativity, and innovation as we bring these beloved stories to life for each generation of readers and listeners to discover. 

We work closely with our colleagues at The Blair Partnership in a shared workspace and culture. Together, we’re focused on making things happen which deliver real-world, creative and commercial impact. We achieve this by believing and staying true to our joint values: Expertise, Partnership, Integrity, Creativity. 

Pottermore Publishing is proud to be an equal opportunity workplace where all talent and potential is valued. We welcome people of different backgrounds, experiences, abilities and perspectives, and recognise how this adds to our business. 

OVERALL PURPOSE OF THE JOB: 

Work in Pottermore Publishing’s marketing team on the administration, planning, creation and implementation of integrated marketing and communications campaigns, with the aim of increasing consumer audiences, deepening engagement, and maximising sales. Additional responsibilities for basic metadata and digital distribution management (i.e. the way we hold the digital files for and information about our products and share these with our digital retailers such as Amazon and Audible) as required, with training to be provided. 

SUMMARY OF DUTIES 

OVERALL PURPOSE OF THE JOB: 

Working
in Pottermore Publishing’s marketing team
on the administration, planning, creation and implementation of integrated marketing and communications campaigns, with the aim of increasing consumer audiences, deepening engagement and maximising sales. 

SUMMARY OF DUTIES 

• Work closely with the wider Pottermore Publishing marketing team to drive forward the creation and implementation of marketing and communications campaigns across eCommerce, library and franchise partners - these communications cover new product launches, franchise moments and partner campaigns. 

• Take ownership of account relationships for external partners, presenting and selling in upcoming campaigns, creating agendas for meetings and leading meetings. 

• Lead on Timeline Management on key projects. 

• Manage
  marketing approvals accurately and efficiently. 

• Monitor, measure and capture campaign activity - day to day this may include updating the approvals tracker and critical path 

• Build and coordinate the monthly retailer newsletter and manage and update the marketing calendar.
  Regularly report on performance and offer suggestions to optimise performance. 

• Write and schedule content for
  PottermorePublishing.com
  and Pottermore’s LinkedIn page.
  Regularly report on performance and offer suggestions to optimise performance. 

• Write clear campaign and creative briefs, both for designers and copywriters, ensuring consistency with brand guidelines
  and secure approval from necessary stakeholders. 

• Coordinate Pottermore creative assets and distribution to internal and external stakeholders. 

• Own key team folders on the server to ensure all work is organised and saved in a logical and easy-to-find way and can be referred back to easily. 

• Undertake research and update the team on partner and industry trends in marketing and comms. 

• Support on meeting coordination, including minute taking (where relevant). 

• Work with marketing team with internal data systems. 

PERSON SPECIFICATION 

• Work experience / knowledge, ideally in a marketing or communications role within the media, publishing or entertainment sectors 

• Self-motivated, enthusiastic, creative and innovative 

• Excellent communication skills – both verbal and written. Experience in writing copy or working with copywriters helpful 

• Highly organised with rigorous attention to detail 

• Able to work across multiple projects simultaneously and deliver against tight deadlines. This includes working autonomously, remaining agile and prioritising projects  

• Strong team-working skills and the ability to maintain good working relationships with internal and external teams 

• Knowledge and understanding of the Harry Potter canon and franchise an advantage 

What you can expect from us

• Competitive Salary
• Company Bonus Scheme
• Hybrid working policy (1 day/week working from home)
• 25 days holiday (plus 8 bank holidays) – with an additional day awarded every year after your 2-year anniversary with us, up to a cap of 30 days.
• Progressive and inclusive policies around Carers, IVF, Menopause, Pregnancy Loss, etc.
• Enhanced maternity leave (18 weeks at full pay) and paternity leave (2 weeks immediately after birth, and 10 additional days over the following 12 months, at full pay)
• Group Pension Plan where we contribute 5% and annual pensions workshops
• Life Assurance of 4 times salary
• Health Insurance (currently with Vitality)
• MediCash – dental, optical, physio and wellbeing benefits and much more.
• Annual Creative Bursary to spend on the creative activity of your choice.
• 2 paid days off per year to spend volunteering and giving back to your favourite cause or community project.
• Monthly Lunch & Learn events – hearing great stories from colleagues, clients and external speakers
• Regular fundraising events to raise money for our charity of the year. 
• Seasonal company parties and team lunches
• Subsidised on-site massages
• Learning and Development opportunities, including an in-house Mentoring Programme