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Marketing Automation Specialist

Fortinet
1 month ago
Full-time
On-site
London, United Kingdom
Description

Primary Responsibilities

  • Support global and regional Eloqua campaign requests from intake through to activation 
  • Manage the campaign plan of record, ensuring timely execution and delivery 
  • Build and configure Eloqua assets and programmes, including emails, landing pages, forms, segments, feeders, and campaign canvases 
  • Partner with corporate and field marketing teams to gather, review, and refine campaign requirements and deliverables  
  • Prepare offline marketing data for import into Eloqua and related systems 
  • Perform data manipulation, standardisation, normalisation, and reformatting using tools such as Excel, Access, and text editors 
  • Ensure accuracy, quality control, and adherence to campaign build standards and best practices 
  • Stay current on industry trends, best practices, and platform capabilities related to marketing automation and Eloqua 
  • Support additional marketing operations tasks and projects as needed 

Qualifications and Skills

  • Experience working with marketing automation platforms; Eloqua experience preferred 
  • Experience with CRM platforms; Salesforce experience preferred 
  • Strong Microsoft Office skills, especially intermediate to advanced Excel 
  • Strong organisational, time management, and project management skills 
  • High attention to detail and the ability to manage multiple priorities simultaneously 
  • Self-motivated, proactive, and solution-oriented, with a strong willingness to learn 
  • Comfortable working both independently and collaboratively across teams 
  • Able to work effectively in international and cross-cultural environments 
  • Bachelor’s degree or equivalent relevant experience preferred 
  • Basic front-end development skills, including HTML, CSS, and JavaScript, are a plus