Head of Social Media
VitalityTeam – Brand and Marketing
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
Top 3 skills needed for this role:
- Proven leadership of multi-market social function
- Strong experience integrating paid and organic into one high-performing content system
- Ability to take intellectual leadership and data-rich material and turn them into social-first content that performs at scale
As Head of Social Media, you'll lead Vitality's global social strategy, turning our ideas, partnerships and product stories into content that performs and builds real engagement with our audiences. You'll bring organic and paid creative together, and help shape how we're found across social, search and AI ecosystems. With a focus on impact, insight and innovation, you’ll help more people find and experience Vitality, strengthening our role in culture and conversation while delivering measurable commercial results.
Key Actions
- Define and lead a global social media strategy that drives awareness, consideration and measurable business growth across markets
- Build an integrated, always-on content system that brings together organic and paid creative, scaling content effectively across channels and the funnel
- Translate complex ideas, partnerships and product narratives into bold, high-performing social-first content that drives engagement and brand connection
- Lead major activations including sponsorships and partnerships, delivering continuous storytelling with clear commercial and brand outcomes
- Use data, insight and social listening to optimise performance, inform strategy and demonstrate impact to the wider business
- Shape how Vitality is discovered across social, search and emerging LLM ecosystems, ensuring content is optimised for visibility, relevance and impact
- Act as the organisation’s social media expert, advising stakeholders, spotting opportunities and strengthening how Vitality shows up in culture and conversation
- Build and lead a high-performing team, fostering a culture of accountability, creativity and continuous improvement
- Own the social media operating model, defining governance, processes and best practice to enable consistent, high-quality delivery across markets
- Influence senior stakeholders and leaders across the business, embedding social media as a core driver of brand, growth and customer engagement
What do you need to thrive?
- Proven experience leading a social media function at scale, with ownership of strategy, execution and results
- Track record of delivering social strategies that drive brand growth, engagement and commercial impact
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Deep expertise across platform ecosystems, shaping channel strategy and audience engagement, with the ability to shape channel strategy and audience engagement
- Experience integrating organic and paid into a cohesive, performance-led approach
- Strong understanding of discoverability across social, search and emerging LLM ecosystems
- Ability to turn complex ideas and data into simple, compelling, high-performing content
- Data-led mindset, using analytics and insight to optimise performance and inform strategy
- Credibility influencing senior stakeholders and embedding social as a core business driver
- Experience building and leading high-performing teams in fast-paced, evolving environments
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
- Help you to be the healthiest you’ve ever been
- Create an environment that embraces you as you are and enables you to be your best self
- Give you flexibility on how, where and when you work
- Help you advance your career by playing you to your strengths
- Give you a voice to help our business grow and make Vitality a great place to be
- Give you the space to try, fail and learn
- Provide a healthy balance of challenge and support
- Recognise and reward you with a competitive salary and amazing benefits
- Be there for you when you need us
- Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About Us
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we’re the right fit for you? We can’t wait.
At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.